Alan Pradera

I work with CEOs, founders, and leadership teams on strategy, growth, partnerships, and executive positioning in complex international contexts.

Global media strategist and innovation leader with two decades of experience shaping how brands communicate across markets. Former Head of Business and Strategy at The Economist, where I directed global programmes spanning content, media, partnerships and audience development, working with organisations such as Intel, Salesforce, Huawei, Santander, Credit Suisse, Thomson Reuters, Turkish Airlines, Virgin, Accenture, EY, Bains & Co, Cognizant, Maersk and Blancpain.

I specialise in guiding international teams through multi-market communications challenges; defining the strategic direction, building the frameworks that allow it to scale, and ensuring local markets can execute with clarity and consistency. Much of my work has centred on creating integrated ecosystems that connect content, media and insight, and using them to deliver measurable outcomes for clients.

Comfortable in C-suite environments and adept at simplifying complexity, I’ve directly advised Heads of State, Ministers, CEOs, (reference list available upon request) and senior marketing leaders across Europe, Asia and the US on growth, brand strategy and digital acceleration. Currently undertaking the Oxford Artificial Intelligence Executive Programme at Saïd Business School, University of Oxford (2025–26). A Spanish–Swiss national with a global perspective, refined through living and working in 10+ countries. Proven expertise managing global media partners and agencies worldwide.