Description

I am a Social Media Strategist & Content Producer with experience leading global social media for YSL Beauty (L’Oréal DMI). I specialize in platform strategy, creative direction, social-first content production, and TikTok/Instagram operations.

I work across strategy, content creation, on-set creative direction, community management, and creator/ambassador content. My background includes managing global campaigns, supporting 360° productions, coordinating with creative, influence, marketing, and event teams, and developing guidelines for consistent brand storytelling.

I help brands elevate their social presence through clear strategy, high-quality content, and sharp creative execution.

Domaines d’expertise

Langues

Russe
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Zurich (jusqu’à 50 km)

YSL Beauty
Global Social Media and Community Manager
MODE & COSMÉTIQUES
janvier 2024 - Aujourd'hui (2 ans et 5 mois)
Paris, France
Global Social Media & Content Manager (YSL Beauty).
Ownership of social strategy, content production, platform operations, community management, creator/ambassador content, and event coverage. Delivering global guidelines and consistent brand storytelling.
YSL Beauty
Global Advocacy and Influence Assistant
MODE & COSMÉTIQUES
juillet 2023 - décembre 2023 (5 mois)
Paris, France
Implemented global advocacy strategy across fragrance, makeup, and skincare. Supported influencer activations in 30+ markets, managed briefs and approvals, and coordinated global events (600+ talents). Contributed to seeding operations, guidelines, reporting, and CGI-driven creative concepts.
Lunar Hare
PR & Influence Assistant
PRESSE & MÉDIAS
juin 2021 - mai 2022 (11 mois)
Moscow, Russie
Worked across luxury fashion and beauty accounts, supporting full influencer and press operations over one year. Managed creator collaborations, talent outreach, seeding coordination, event support, and reporting. Assisted with content production, asset delivery, and creative research for campaigns with brands such as Jean Paul Gaultier, Cartier, Chaumet, FARFETCH, and Yves Salomon.