Auriane Wolf

A pioneer in scholarly, open access publishing, MDPI has supported academic communities since 1996. Based in Basel, Switzerland, MDPI has the mission to foster open scientific exchange in all forms, across all disciplines.

• Develop and maintain JAMS SaaS positioning and messaging with support from the JAMS Product Manager.

• Develop and execute go-to-market strategies for JAMS platform for publishers of academic journals including launch plans, channel strategy, pricing and customer engagement strategies.

• Create a wide variety of marketing assets that educate customers on the value of JAMS offering for academic publishers.

• Develop and execute marketing campaigns to generate leads and drive product adoption.

• Develop and execute nurturing (predominantly email) campaigns to get customers to re-engage with our product.

• Lead sales enablement initiatives and work with the sales and acquisition team to delight customers and close deals.

• Work with product managers to design processes so that customers onboard and use our product and its features successfully.

• Develop and maintain our B2B customer portfolio: Personas, Ideal Customer Profile and segmentation strategies.

We are a community of changemakers and modern leaders who drive diversity, empower longer careers, and advance opportunities for women in the Swiss digital economy.

- Developed and executed comprehensive marketing strategies to enhance brand awareness and increase market share in targeted regions.

- Conducted detailed analysis of marketing activities to refine strategies and improve return on investment (ROI).

- Coordinated with global marketing teams to ensure alignment across all channels, amplifying campaign reach and engagement.

- Created and managed promotional toolkits, ensuring consistent brand messaging and engaging content across multiple platforms.

- Established and nurtured key partnerships with industry leaders, facilitating co-marketing opportunities and enhancing brand reputation.

- Analyzed market trends and competitor activities to identify new opportunities and adapt marketing strategies accordingly.

- Managed the development and distribution of marketing materials, ensuring high-quality standards and brand consistency.

- Collaborated with sales and product teams to develop targeted marketing initiatives that drive product adoption and customer engagement.