BPÀ propos de Bram
Bram Peeters has 15 years of international experience in beauty, luxury, and consumer goods. He spent seven years at The Estée Lauder Companies in New York and Zürich, most recently as Vice President Global Strategy and Transformation, where he led the Group’s long-term strategy, major transformation programs, and market entry initiatives. Prior to that, he built his consulting career at Kearney, advising global beauty and luxury CEOs on growth, brand positioning, post-merger integration, and distribution strategies. In parallel, he teaches “The Art of Strategy in Luxury and Beauty” at IE University in Madrid, combining academic thought leadership with first-hand industry expertise.
Anglais
Bilingue ou natif
Néerlandais
Bilingue ou natif
Français
Capacité professionnelle complète
Allemand
Capacité professionnelle limitée
Accepte de travailler sur site
Zurich (jusqu’à 50 km)
Expériences
- The Estée Lauder CompaniesVice President Global Strategy and TransformationMODE & COSMÉTIQUESjanvier 2022 - janvier 2025 (3 ans)New York, États-Unis• Responsible to develop and deliver the Company's Global Strategy, including:◦ Development of the Group's 10 Year Strategy (overall direction),◦ Development of the 3 Year Strategy (specific choices), and deployment to the organization globally,◦ Orchestration and coordination of the Brand-Region-Function strategy process (~35 Business Unit Strategies annually).• Delivered a $500 M transforma@on program to drive improved "Valorization" (critical pilar in the Company's 2-year Profit Recovery Program):◦ What = (1) Design and implement enhanced pricing decisions and capabilities (process, talent, tools), (2) Drive global and regional programs to improve gross to-net margin through discount and promotion optimization, (3) Innovation process redesign to drive "accretive" innovation and rebalance investments between newness and commercial activation, (4) Re-design outlet and off-price channel valorization strategy, expansion plan and restructuring / store closures.◦ Results = Delivered majority of benefits in less than 12 months. Strong recognition of Investors in improved Gross Margin, despite volume loss.• Responsible for key strategic initiatives, examples include:◦ Emerging Markets Acceleration Strategy (2023-Current): Prioritization of key markets/cities by Brand to drive accelerated market growth profitably.
- Estée Lauder CompaniesExecutive Director Strategy and Transformation InitiativesMODE & COSMÉTIQUESjanvier 2019 - janvier 2022 (3 ans)Zurich, Suisse• Responsible to drive CEO-level strategic initiatives (from design to implementation), e.g.:◦ Design and implement a global program to step-change Brands "scientific" brand positioning and communication strategy◦ Online pharmacy channel entry strategy◦ Global and regional sustainability strategy◦ Brand's retail and online business model integration, business model innovation
- A.T. Kearney GmbHManagement ConsultingCONSEIL & AUDITjanvier 2012 - janvier 2019 (7 ans)Zurich, SuisseTop-performing management consultant with deep expertise in consumer goods, beauty, and luxury sectors. Focused on CEO-level agendas for global clients, with core strengths in brand positioning, post-merger integration, distribution excellence, and new business model innovation. Trusted advisor for top 5 beauty and luxury players worldwide.
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Formations
- Execu@ve Educa@on ProgramWharton Business School2022Execu@ve Educa@on Program
- Master in Financial ManagementVlerick Business School2012Master in Financial Management