Compétences (21)
Cynthia en quelques mots
Gagnante du Grand Prix Stratégie Team Media Luxe pour l' Evénément de l'année 2016.
MON EXPERIENCE
Je combine près de 9 ans d'expérience dans la création, le développement, la production et le suivi de plans de communications, d'événements, de partenariat et activations digitales 360, images et commerciaux, à la fois en interne et en externe, chez l'annonceur et en agence.
MA VALEUR AJOUTEE
Véritable story-teller J'ai développé, produit et coordonné plus d'une centaine de projets, allant de 10 à 8000 guests, à l'international et en France pour :
- Des marques / Galeries Lafayette, Le BHV Marais, Diesel, Disney, Evian, Converse, Nike, Apple, Bulgari, Topshop, Vetement, Reebok, 55DSL, L'Oreal, Edun, Printemps, Harrods, Ralph Lauren, Filling Pieces...
- Des médias / Grazia, Vice, ID Mag, WAD ...
- Des influenceurs, bloggeurs et artistes en tout genre / Audrey Tautou, Caroline Receveur, Cara Delavigne, Nicola Formichetti, Sebastien Tellier, Busy P, Cassius, Solange Knowles, Benjamin Clementine, Les Twins, The Shoes...
Couteau suisse de l'événementiel je suis habituée à travailler sous pression et avec des deadline serrées sans jamais sacrifier la qualité demandée.
Habituée à travailler en collaboration avec les RP, les réseaux sociaux, le digital ou les partenariats bénéficie d' un réseau très large d'interlocuteurs qui vous permettra d'amplifier vos prises de parole.
JE VOUS ACCOMPAGNE SUR
- Les briefs
- Les concepts et/ou la direction artistique
- Le suivi de projet en amont et JOUR-J
- La production, recherche de prestataires
- Le suivi de budget et négociations
- L'analyse des resultats
- L'ensemble du projet
Expériences
- GALERIES LAFAYETTEResponsable des EvenementsMODE & COSMÉTIQUESfévrier 2015 - Aujourd'hui (10 ans et 1 mois)Paris, France• Winner of the 2016 Grand Prix Strategies du Luxe // Best Event of the Year •In charge of creating and implementing the overall events communication strategy (on and offline) nationwide (70 stores) working in-house and partnering with international brands and artists to maximise impact.Support the rebranding and upgrading of both brands by creating innovative and impactful PR & live events with a strong focus on digital, social media and instore experiences (from 10 to 8000+ guests)Negotiating and building impactful brands partnerships (from fashion, food, beauty, beverages / in total 2000+ such as Apple, YSL, Air France, Lucas Film, Vetements, Heineken, MK2...), creating innovative contents to deliver memorable events to their target groups.Accountable for budgets of over 3 million euros a year- Develop the digital event strategy along with the PR strategy to support and maximise impact online- Develop and communicate marketing and event briefs to all agency partners according to annual business calendar- Negotiating contracts and managing all aspects of events execution (housing agreements, exhibit coordination, logistics, on-site management..)- Planning, project scheduling, vendor relations, coordination of logistics and development of new strategic initiatives including the launch of regional events to streamline processes and reinforce the image of the brand nationwide- Working closely with the PR, Merchandising, Customer Marketing departments to maximise events and partnerships impact- Drafting all social networks strategy to increase online presence of the brand and event working with opinion leaders, trend setters, bloggers etc...- Talent booking (influencers, bloggers, celebrities) and contracts negociations- Overseeing development, copy and production of event collaterals (POP, flyers, invites, catalogues...)- Managing and mentoring of 2 events project managers
- DIESELCHEF DE PROJET TRADE MARKETING ET EVENTMODE & COSMÉTIQUESmai 2011 - janvier 2015 (3 ans et 8 mois)Paris, France• Winner of the 2012 Best Worldwide Marketing Initiatives• Support and ensure implementation of top level campaigns and develop yearly and seasonal marketing plans and strategies for the brand in France working across all networks• Create, develop and establish community based program involving media, marketing, internet and high level events• Create, implemente and manage customers activation campaigns and loyalty programs tracking ROI and retentionKEY ACHIEVEMENTS• Developed and implemented award winning strategies to increase overall transaction volume through strategic event marketing campaigns and brand positioning actions resulting in 119% sales increase in key Department stores (Galeries Lafayette, Printemps, Citadium, BHV...) and retail stores (12)• Successfully built from brief to production large themed events for new collection launches with record breaking traffic and Press coverage• Handpicked to spearhead the launch of the new campaign #DIESELREBOOT in Paris taking over the Galeries Lafayette and working alongside Nicola Formichetti• Established and developed strategic partnerships and key influential relationships with National brands, publications and Music Festivals (Pernod-Ricard, Grazia, Elle, Glamour, Kusmi Tea, Vice, Calvi on The Rocks, Khiel’s, My Little Paris…) to maximise business opportunities• Worked closely with all Diesel Licences (L'Oreal, Fossil, Marcolin...) to push specific lines instore• Produced and created marketing support material for all point of sales (catalogues, direct mail, POP, windows...)• Developed and executed bi yearly training days from concept to production for over 300 staff
- KESSLERS INTERNATIONALASSISTANTE EVENT ET MARKETINGAGENCE & SSIIoctobre 2008 - janvier 2011 (2 ans et 3 mois)Londres, Royaume-UniClients: L’Oréal, Diesel, Topshop, Ralph Lauren, Urban Retreat, DB Apparel P&G, Coty, Revlon• Marketing and advertising strategy, planning and direction• Organising 4 yearly brand events dedicated to the press and fashion/beauty houses• Acting as community and web project manager in developing all web related activities and redesigning the website• Analysing results, advising and reportingKEY ACHIEVEMENTS• Managed all international and overseas conferences, meetings, trade shows, and educational programs (brand events, POPAI, Cosmoprof Awards, Retail Design Awards...)• Created new account opportunities through efficient market trend research, consumer analysis and sales pitch copywriting with Coty Prestige, Topshop, L’Oréal, Estée Lauder, Ralph Lauren• Directed a team of 4 in branding, web graphic design, user experience, navigation for website rebuild• Provided full-scale SEO recommendations including crawlability analysis, keyword research, meta data creation, and landing page effectiveness• Developed and successfully implemented over 100 e-marketing campaigns to boost income growth• Orchestrated the overhaul of an entire marketing campaign, including a 300+ page web site, email communications, media, catalogue, postcards and brochures increasing engagement by 190%, whilst generating sales leads and global press inquiries• Chargée de la mise en place des événements et opérations marketing et des projets merchandising, PLV lancement de produits et ouverture nouveau concept magasins des clients zone UK/Europe• Gestion de la refonte du nouveau site web (appel d’offre, layout, pilotage)• Mise en place d’une plateforme Intranet dédiée aux acheteurs trade P&G
Recommandations externes
Formations
- MASTER EN MARKETING STRATEGIQUE ET CREATION D'ENTREPRISESOUTHAMPTON SOLENT UNIVERSITY2008MENTION BIEN
- BACHELOR EN BUSINESS ET MARKETING OPTION E-MARKETINGSOUTHAMPTON SOLENT UNIVERISTY2006
- DUT TECHNIQUES DE COMMERCIALISATIONUNIVERSITE VERSAILLES ST QUENTIN EN YVELINES2005MENTION BIEN