À propos de Esra
Allemand
Bilingue ou natif
Anglais
Bilingue ou natif
Expériences
- Outrankk GmbH
Sur Malt
B2B Sales & Go-to-Market Setup für SaaSINDUSTRIE PHARMACEUTIQUEfévrier 2026 - mars 2026 (1 mois)During the first month of the project, I led the commercial market entry and pipeline development for Outrankk within the pharmacy sector.My scope included both strategic positioning and hands-on execution:- Building a structured CRM and pipeline framework from scratch
- Creating and qualifying 77 key accounts
- Executing market outreach campaign (test phase with 164 emails sent, 100% deliverability, 43 active interactions including opens, clicks and forwards)
- Conducting in-person pharmacy visits, product demos and structured needs assessments
- Applying value-based selling to align the solution with measurable business impact
- Refining market positioning and sharpening the commercial pitch
- Establishing 2 closing-stage opportunities in the pipeline
- Initiating 2 enterprise-level opportunities (1 strategic collaboration, 1 pharmacy chain)
The objective was to move from zero market presence to a validated and commercially relevant pipeline. Within four weeks, we established measurable traction, enterprise access and a scalable growth foundation. - Commercial Partner/ FreelancerCommercial Partner/ Freelanceroctobre 2024 - Aujourd'hui (1 an et 8 mois)I help projects turn complex business challenges into clear, actionable solutions. With experience across SMEs, Enterprise, and Fortune-500 clients in DACH, I lead full sales cycles and work closely with C-level stakeholders to co-create strategies that deliver measurable impact.I thrive in consultative roles, combining technical understanding of SaaS, software, automation, and AI with a trusted-advisor mindset. I excel at collaborating with internal teams and partner ecosystems to grow strategic accounts, while maintaining ownership, clarity, and long-term client value.I focus on projects where I can add real business impact, helping teams scale, innovate, and implement solutions that truly move the needle.
- CBRE Conseil & TransactionProcess & Transaction Advisory – ImmobilienwirtschaftIMMOBILIERavril 2024 - octobre 2024 (6 mois)Berlin, AllemagneUnterstützung von Verkaufsprozessen bei Gewerbeimmobilien, insbesondere im Rahmen von Transaktionen für institutionelle Kunden (z. B. Deutsche Bank). Verantwortung für die Aufbereitung von Kaufverträgen, rechtliche Dokumentation sowie operative Begleitung komplexer Verkaufsprozesse in Abstimmung mit Rechtsabteilungen und Property Management
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Formations
- Prospecting for Impact CertificationWinning by Design2022Completed an advanced, practice-oriented training focused on high-impact outbound prospecting in B2B sales. Key areas covered: Structuring cold outreach using science-based communication models (email, phone, LinkedIn) Applying the SPICED framework to uncover customer pain points and business impact early Personalizing outreach with relevance and context using tools like LinkedIn Sales Navigator, HubSpot, Outreach.io, and Lusha Identifying buying signals, prioritizing target accounts, and creating multi-channel touchpoint sequences Objection handling and qualifying leads effectively for the next stage Aligning prospecting efforts with the full customer journey and team-based sales processes Certified by Winning by Design – a globally recognized authority in revenue architecture and SaaS sales excellence.
- BetriebswirtschaftslehreFriedrich-List -Wirtschaftsschule2010
Certifications
- Prospecting with ImpactWinning by Design2022