À propos de Geraldine
Anglais
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Français
Bilingue ou natif
Néerlandais
Bilingue ou natif
Espagnol
Bilingue ou natif
Expériences
- JnJ consumer healthGlobal Director People & Culture TransformationSANTÉ & BIEN-ÊTREoctobre 2022 - février 2024 (1 an et 4 mois)
- Spearheaded global organizational transformation during J&J's Consumer Health restructuring, embedding agile, data-driven culture across 50 markets.
- Partnered with executive leadership to align people strategy with innovation and sustainability goals, supporting a smoother business carve-out and readiness for Kenvue launch.
- Designed an integrated employee engagement and communication ecosystem (newsletters, surveys, townhalls) driving +20% engagement and +15% leadership adoption.
- Implemented continuous improvement and performance frameworks that enhanced cross-functional collaboration.
- Acted as strategic HR business partner for commercial, R&D, and supply chain teams, translating organizational culture into measurable business outcomes.
- Dufry GroupEMEIA Director of Category ManagementCOMMERCE DE DÉTAILoctobre 2017 - octobre 2020 (3 ans)
- Led global marketing partnerships with top luxury brands, building ecosystems that increased brand equity and customer engagement across digital and retail touchpoints.
- Transformed vendor relationships into long-term strategic alliances, delivering +9% YoY growth through value co-creation and multi-channel activation.
- Partnered with regional and commercial teams to align marketing, sales, and operational excellence creating consistent brand storytelling globally.
- Developed global go-to-market frameworks, integrating ABM and CRM tools (Salesforce) to optimize marketing performance and ROI.
- Dufry GroupEMEA Senior Customer Development Manager, Category ManagerGRANDE DISTRIBUTIONaoût 2016 - septembre 2017 (1 an et 1 mois)
- Directed $1.7B portfolio across 34 markets, delivering +9% category growth YoY vs +6% trend.
- Leveraged shopper insights & assortment optimization, growing skincare +8%.
- Standardized consumer experience & promotional excellence, scaled globally.
- Streamlined SKUs (-36%) → unlocked +5% projected sales growth.
- Drove category expansion, adding wellness brands and boosting Turkish haircare +35% sales.
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Formations
- Bachelor Business Administration & MarketingEPHEC2002
- Business Sustainability LeadershipCambridge2020Leadership communication