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Geraldine PoukensGP

Geraldine Poukens

Fractional CMO, Category Management Retail & E-com

1 200 €/jour
Zug, CH
15 ans et +

Délai de réponse moyen : 1h

À propos de Geraldine

  • Anglais

    Bilingue ou natif

  • Allemand

    Capacité professionnelle limitée

  • Français

    Bilingue ou natif

  • Néerlandais

    Bilingue ou natif

  • Espagnol

    Bilingue ou natif

Accepte de travailler sur site
Zug (jusqu’à 50 km)

Expériences

  • JnJ consumer health
    Global Director People & Culture Transformation
    SANTÉ & BIEN-ÊTRE
    octobre 2022 - février 2024 (1 an et 4 mois)
    • Spearheaded global organizational transformation during J&J's Consumer Health restructuring, embedding agile, data-driven culture across 50 markets.
    • Partnered with executive leadership to align people strategy with innovation and sustainability goals, supporting a smoother business carve-out and readiness for Kenvue launch.
    • Designed an integrated employee engagement and communication ecosystem (newsletters, surveys, townhalls) driving +20% engagement and +15% leadership adoption.
    • Implemented continuous improvement and performance frameworks that enhanced cross-functional collaboration.
    • Acted as strategic HR business partner for commercial, R&D, and supply chain teams, translating organizational culture into measurable business outcomes.
  • Dufry Group
    EMEIA Director of Category Management
    COMMERCE DE DÉTAIL
    octobre 2017 - octobre 2020 (3 ans)
    • Led global marketing partnerships with top luxury brands, building ecosystems that increased brand equity and customer engagement across digital and retail touchpoints.
    • Transformed vendor relationships into long-term strategic alliances, delivering +9% YoY growth through value co-creation and multi-channel activation.
    • Partnered with regional and commercial teams to align marketing, sales, and operational excellence creating consistent brand storytelling globally.
    • Developed global go-to-market frameworks, integrating ABM and CRM tools (Salesforce) to optimize marketing performance and ROI.
  • Dufry Group
    EMEA Senior Customer Development Manager, Category Manager
    GRANDE DISTRIBUTION
    août 2016 - septembre 2017 (1 an et 1 mois)
    • Directed $1.7B portfolio across 34 markets, delivering +9% category growth YoY vs +6% trend.
    • Leveraged shopper insights & assortment optimization, growing skincare +8%.
    • Standardized consumer experience & promotional excellence, scaled globally.
    • Streamlined SKUs (-36%) → unlocked +5% projected sales growth.
    • Drove category expansion, adding wellness brands and boosting Turkish haircare +35% sales.

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Formations

  • Bachelor Business Administration & Marketing
    EPHEC
    2002
  • Business Sustainability Leadership
    Cambridge
    2020
    Leadership communication

Catégories