Description

Growth‑focused brand leader with 15+ years of experience driving brand strategy, go‑to‑market execution, and portfolio

performance across Europe and Asia.

I have led brands from local to regional level, delivering growth through clear positioning, data‑driven decisions, and disciplined

execution across multiple markets.

Experienced across FMCG and consulting environments, partnering with leadership teams to assess market opportunities, launch initiatives, and improve commercial performance while balancing global direction with local market needs.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Chinois
Bilingue ou natif
Malais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Vevey (jusqu’à 50 km)

Anansi Solutions
HR & MARKETING CONSULTANT
AGENCE & SSII
janvier 2021 - Aujourd'hui (5 ans et 5 mois)
1800 Vevey, Switzerland
• Scaled a Swiss IT consulting firm from 2 to 5 employees, supporting the acquisition of 10+ clients across NGOs, SaaS, startups, and international organizations through structured growth initiatives.
• Designed and executed B2B email outreach campaigns end‑to‑end, covering ICP definition, content creation, sequencing, follow‑ups, and performance measurement.
• Supported the scaling of the team from 2 to 5 employees by contributing to recruitment outreach, pipeline coordination, and candidate follow-up.
B2B Marketing Recruitment Pitch Growth hacking
ITS Consulting,
EMPLOYER BRANDING CONSULTANT
janvier 2021 - Aujourd'hui (5 ans et 5 mois)
Shanghai, China
Consulting supporting HR and people functions in aligning talent, recruitment, and employer communication with business objectives.
Henkel,
BRANDING LEAD
janvier 2018 - janvier 2020 (2 ans)
Launched Henkel's first reaching 60,000+ across the region with consistent messaging from factory floor to executive level.
• • Led Top Employer audits in China and Singapore, securing certifications and recognition from Universum as a student-preferred employer.
• • Mobilized 50+ internal brand advocates to enhance onboarding, culture amplification, and new hire engagement.
• • Co-created region-wide DEI campaigns with Talent & Development, blending offline and online strategies-earning Best DEI Award in China (2019).