Jacopo Apo Bordin

Made in Venice. Shaped in Switzerland. Exported to the US. Now back in Europe.

Award-winning strategist, I help businesses cut through the clutter, declutter their marketing, and focus on what actually drives growth.

For 12+ years, I’ve been building and transforming brands across Europe and the US. From San Francisco to Amsterdam to Milan, I’ve worked with global networks like Publicis and Grey before co-leading TWENTY8 Studios, which was named Best Independent Agency of the Year in Italy. Today, I bring that mix of global expertise and entrepreneurial edge to companies that want to sharpen their positioning and win in fragmented, hyper-competitive markets.

What I do best

• Clarify your value proposition and positioning so you stand out.

• Build brand strategies that actually translate into growth, not just decks.

• Design go-to-market strategies for new products, markets, or audiences.

• Support agencies and CMOs in pitches, workshops, and high-stakes campaigns.

• Simplify complex challenges and turn them into actionable roadmaps.

• Develop social media strategies that drive awareness and engagement.

• Build influencer marketing programs

• Shape content strategies that cut through the noise and earn attention.

What makes me different

• I combine the rigor of consulting with the creativity of top agencies.

• I speak both “CEO” and “creative” — aligning strategy with execution.

• I’ve led brand transformations for corporates, startups, and scale-ups alike.

• My approach is no-nonsense: I’ll help you strip away what doesn’t matter, and double down on what does.

Projects I typically handle

• Brand positioning

• Go-to-market strategy

• Campaign and content strategy

• Social media and content creator marketing roadmaps

• Pitch strategy and storytelling

• Marketing audits

If your brand feels scattered, unclear, or stuck, I’ll help you refocus, simplify, and set it up to grow.