Joanna M.

I help DACH companies (Switzerland, Germany, Austria) make smart partnership and sourcing decisions when expanding into Poland and CEE markets.

For 10+ years I've worked at the intersection of B2B sales, partner management, and cross-cultural negotiation across 9 European markets. I built distribution networks from scratch in 4 countries, recovered at-risk accounts worth six-figures, and delivered CHF 250,000/year in process savings for clients in the audio and construction industries.

What I do best: reading what a client actually needs (often different from what they say they need), then finding and securing the right partners, suppliers, or distribution channels in Poland and CEE. I negotiate in the local language, navigate the cultural nuances, and stay involved until the partnership works — not just until the contract is signed.

I work in English, German, Polish, and Norwegian, which means I don't just translate words — I translate business cultures.

Who I work with:

-DACH SMEs and Mittelstand companies expanding into Poland or CEE

-Swiss and German manufacturers looking for reliable Polish suppliers

-International brands needing a local partner network in Eastern Europe

-Companies struggling with at-risk accounts or partnerships in the region

How I work:

Engagements typically run 2-6 months. I'm not a junior executor — I work directly with decision-makers and bring senior-level judgment to every project. For shorter advisory needs, I also offer focused strategic sessions.

Currently based in Switzerland, with regular travel across DACH and Poland.