Description

I've spent 20+ years leading global brand strategy, digital transformation and P&L management for some of the world's most recognised consumer health and FMCG brands — including Voltaren ($1B+ franchise), Fenistil, Durex, Nurofen and Dettol across 100+ countries.

My work sits at the intersection of brand strategy, commercial growth and digital innovation. I've built and led high-performance cross-functional teams, launched brands into new geographies (US, China, Australia), secured major global partnerships (UEFA Champions League), and embedded performance marketing and e-commerce at scale.

Based in Nyon, Switzerland — I work with mid-size and growth-stage companies who need senior marketing leadership without the full-time overhead. Whether you need a fractional CMO, a brand audit, a go-to-market plan, or a digital transformation sprint — I bring boardroom-level thinking with hands-on execution.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Afrikaans
Bilingue ou natif
Français
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Genève (jusqu’à 50 km)

Haleon
VP & Global Business Lead Voltaren and Topicals
INDUSTRIE PHARMACEUTIQUE
avril 2023 - Aujourd'hui (3 ans et 2 mois)
1260 Nyon, Switzerland
Full P&L accountability for the $1B+ Voltaren franchise across 100+ countries

– Delivered 5.9% revenue growth across Years 1–3, leading end-to-end brand strategy, innovation pipeline and commercial execution for the world's leading topical pain relief brand.
– Secured and activated a 3-year global partnership with the UEFA Champions League as Voltaren's sole pain relief partner across 9 markets — resetting the brand's relevance with younger consumers.
– Drove geo-expansion of Voltaren into the US, China and Australia, managing multi-regulator molecular launches and overseeing new clinical programs with R&D
. – Lead a cross-functional global team spanning Marketing, Finance, R&D, Medical Affairs, Supply Chain, Legal and Insights — reporting regularly to the Haleon Executive team.
– Embedded digital-first brand transformation across priority markets, including performance marketing, e-commerce and data-led consumer engagement programs.
Brand Marketing Brand Strategy Value Engineering Sponsorships Agency management
Haleon / GSK Consumer Healthcare
Global Business Lead
janvier 2020 - avril 2023 (3 ans et 3 mois)
1260 Nyon, Switzerland
| General management of the ~£300M Skin Health portfolio across 4 brands in 66 markets
– Held full P&L, Innovation, Marketing, Finance, Supply Chain and HCP engagement accountability across a global portfolio through two major organisational changes — GSK Consumer Healthcare and the Haleon demerger. – Defined and executed a multi-year brand repositioning strategy, driving NPD from consumer insight through to commercial launch across priority markets including US, Germany, Russia, Japan and Middle East & Africa. – Built and led a high-performing, geographically dispersed cross-functional team, maintaining commercial momentum and culture through sustained organisational transformation.
GlaxoSmithKline Pharmaceuticals
Global Digital Operations Director — Respiratory
avril 2018 - décembre 2019 (1 an et 8 mois)
London, UK
| Accountable for all digital content globally for the £1.6B GSK Respiratory franchise — reaching 1.2M+ doctors via 5,000+ sales reps across 45 markets
– Oversaw delivery and performance measurement of all HCP-facing digital content across Veeva iPad, CRM email and web channels for Nucala, Relvar and Trelegy. – Implemented performance dashboards, KPI frameworks and brand insight reporting to drive data-led commercial decisions across the global franchise. – Led agency management, quarterly business reviews, budgeting and offshore production — driving down cost per-contact and accelerating speed-to-market.