Kévin Cotin

Putting the customer at the center of the business strategy for a quality experience fueled by value-added products and services

- Develop the business by creating more value around offers adapted to the market

- Increase the turnover by cross selling on our customers having the same buying center

- Limit the churn in an objective of loyalty and to improve the XP customer

- Measure each of our actions and to contribute to the marketing influence

- To transmit the agility and the adaptability of our work in transversal on the various expertises (accountancy, tax, talent management) Management of a team of 5 people Objective: generate 34% of influence marketing Success : atteinte de 39,8 % d'influence marketing (117 %)

Deploy Marketing & Business objectives by balancing planning, messages, pressures and objectives

- Reflection and omnichannel implementation (Power Email, emailing, mailing, call tracking, websites etc.) of marketing campaigns (migration, up/x-sell) in coordination with the various expertise of the French and international BUs

- Monitoring and steering the performance of the KPIs established in Salesforce and alignment with the sales forces (test & learn, AB test, decision)

- Implementation of new and innovative tools to increase influence marketing and monitor the ROI of the actions carried out (Call Tracking, QR Code)

- Continuous management of trainees Develop innovative new tools and connect them to Salesforce to track influencer marketing Success : creation of the Power Email and implementation of Call Tracking (interview : https://www.youtube.com/watch? v=MbvLNeCdc1o&ab_channel=Dexem). Rapid impact, high open rate (+15% on average) and call back rate (Vmax 35%). Participation of 137 k € (1% of the total pipeline)