Lea Husseini

– Led full creative content strategy and production oversight for four deep-tech ventures, from brand positioning through to launch assets across digital, web, and social channels. – Defined visual identity systems, messaging frameworks, and content architecture aligned with investor and commercial objectives. – Briefed and directed external designers, animators, videographers, and web developers — managing feedback cycles, quality control, and final approvals. – Developed digital content roadmaps and channel strategies ensuring sustained brand coherence post-launch. – Translated complex technical innovation into accessible, premium visual and written narratives for investor and partner audiences.

– Oversaw the creative adaptation and multi-market deployment of photo, video, and digital content for IQOS across EMEA and Latin America — one of the world's most scrutinised regulated consumer brand launches. – Directed external creative agencies including designers, videographers, and motion content producers — running shoot briefs, post-production reviews, and final approvals across all asset formats. – Managed end-to-end content governance: from production brief through adaptation, versioning, compliance review, and final market deployment. – Maintained rigorous brand standards across all visual and editorial output in a high-stakes regulatory environment. – Coordinated cross-functionally across Brand, Legal, Portfolio, and local market teams to ensure on brief, on-time delivery at scale.

– Led creative development and full production management across TV commercials, brand films, photo campaigns, product shoots, and social media content for clients in health, beauty, and FMCG sectors. – Directed multidisciplinary production teams on set and in post — coordinating photographers, videographers, stylists, and post-production partners from shoot day through final delivery. – Hands-on use of Adobe Premiere Pro, After Effects, Photoshop, and Lightroom throughout production and post-production workflows. – Managed end-to-end creative execution: concept development, shoot planning and logistics, post production supervision, and final asset delivery across all channels. – Balanced creative ambition with operational discipline — delivering consistently strong output across complex, multi-format campaigns on time and within budget.