Description

Basel-based Growth & GTM consultant helping e-commerce and B2B teams turn marketing spend into measurable revenue. I combine performance acquisition (SEA / Google AdWords) with web analytics and consulting-grade execution: clear priorities, fast delivery, and a weekly cadence that keeps initiatives moving.

Core focus areas (most requested):

• SEA / Google AdWords: account audits, campaign structure rebuilds, keyword strategy, ad copy testing, budget allocation, negative keywords

• Tracking & measurement: conversion tracking, Google Analytics, Google Tag Manager, KPI reporting, dashboards

• E-commerce growth: funnel and landing page review, conversion optimization (CRO), offer/creative recommendations, scaling plan

• Strategy & execution: growth strategy, go-to-market alignment, 30/60/90-day roadmaps, operating rhythm (weekly priorities + decision log)

Typical engagements:

Google AdWords / SEA Kickoff Sprint (7 days): audit → restructure → conversion tracking checklist → launch test plan → daily optimizations → 4-week optimization roadmap (optional continuation)

Webshop Marketing Optimization (2–4 weeks): CRO quick wins, landing page recommendations, KPI dashboard, weekly action plan

GTM / Execution Sprint (2–3 weeks): priorities, owners, milestones, KPIs, weekly cadence

Background: Account Executive & Lead of European Expansion at BUDDY Inc. (multi-stakeholder B2B). Previously Key Account Manager at British American Tobacco (Top 10% nationally). Since Dec 2025 I’ve been consulting on marketing optimization for multiple webshops.

If you share your goals, current KPIs, and timeline, I’ll propose a clear plan and scope within 24 hours.

Langues

Slovène
Bilingue ou natif
Anglais
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Basel (jusqu’à 50 km)

BUDDY Inc.
Account Executive & Lead of European Expansion
juillet 2025 - Aujourd'hui (11 mois)
United States
● Own European new business pipeline across sports and live-event stakeholders; manage 20–50 target accounts (clubs, venues, federations, municipalities, sponsors).
● Run full-cycle sales: outbound → qualification → structured discovery → stakeholder mapping → proposal and commercial alignment.
● Build pilot proposals and rollout plans: scope, success KPIs, implementation requirements, stakeholder alignment, and post-pilot expansion narrative.
● Drive strategic conversations with senior stakeholders in the European sports/event ecosystem.
Stratégie de croissance Définition et suivi des indicateurs (KPI) Business development
Independent Consulting
Marketing Optimization
décembre 2025 - Aujourd'hui (6 mois)
● Support multiple webshops with performance marketing and conversion improvements: audit → prioritized fixes → execution support → weekly reporting.
● Focus areas: Google Ads account optimization, landing-page recommendations, offer/creative testing direction, and KPI tracking.
Google AdWords E-commerce Définition et suivi des indicateurs (KPI)
British American Tobacco
Key Account Manager
mars 2024 - juillet 2025 (1 an et 4 mois)
Slovenia
● Top 10% nationally in sales performance through disciplined territory execution and consistent quarterly delivery.
● Opened ~80 new accounts/month, expanding distribution across multi-site retail (convenience, petrol, grocery).
● Negotiated listings/pricing, executed compliant trade marketing, and improved in-store visibility to lift sell-through.
Business development