À propos de Manon
I help companies bridge the gap between marketing and market research, anchoring strategies in real market insights for better impact.
With a deep passion for people, what drives them, and business strategy, I focus on market-driven approaches that shape not just business outcomes but also contribute meaningfully to society. I believe that every data point tells a story, and my goal is to unlock those insights to create informed, impactful decisions.
Assiduous and optimistic, I approach each project with dedication, ready to collaborate and harness the power of market knowledge for your business success.
Let's connect and explore how we can work together!
Français
Bilingue ou natif
Accepte de travailler sur site
Fribourg (jusqu’à 50 km)
Expériences
- Procter & GambleAnalytics & Insights Europe - Senior Managernovembre 2022 - Aujourd'hui (3 ans et 7 mois)Geneva, Switzerland
- Procter & GambleAnalytics & Insights Manageroctobre 2020 - octobre 2022 (2 ans)Geneva, SwitzerlandQualitative & Quantitative market research, data analytics Human Insights, Shopper Psychology, Behavioural Science Application, Jobs to-be-done Integrative thinking
- EnigmaStrategist & Project Managerfévrier 2018 - janvier 2020 (1 an et 11 mois)Geneva, SwitzerlandDeveloping marketing strategies based on conducted market research such as competition analysis, market trends, market forecast and customer research using secondary and primary data sources. Supporting clients to improve their services, through the revision of their value proposition, developing customer journeys, and implementing inbound marketing. Leading workshops in the fields of service design, branding identity and storytelling, user-experience and website development. Managing projects from various industries for small to international companies in the field of digital marketing, branding, strategy, service design, website development, and design.
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Formations
- Master in Marketing, Services and management Communication (MSC)Universität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften2018Master in Marketing, Services and management Communication (MSC)
- Master of Business AdministrationUniversität St.Gallen - Hochschule für Wirtschafts-, Rechts- und Sozialwissenschaften2016Business Administration Master Preparatory Stage