À propos de Marie
Français
Bilingue ou natif
Anglais
Bilingue ou natif
Espagnol
Capacité professionnelle limitée
Expériences
- DrinkotecGrowth and Acquisition managerAGROALIMENTAIREaoût 2025 - février 2026 (6 mois)Nyon, Suisse● Took on a newly created leadership role and built the go-to-market and growth function from scratch, defining scope, processes, and cross-team interfaces.● Lead the end-to-end go-to-market strategy and growth engine, from ICP definition and value proposition positioning to channel strategy and funnel design● Build and operate a scalable acquisition system, leveraging GTM tools such as Clay and Lemlist, fully integrated with HubSpot CRM● Design and manage automations and workflows within the CRM to improve lead qualification, nurturing, and pipeline visibility● Drive conversion rate optimization across the full funnel, accelerating the sales cycle and improving deal velocity● Collaborate closely with commercial and operational teams to align growth execution with business priorities● Lead product pipeline expansion initiatives, working with R&D teams and external partners to identify, structure, and validate new product opportunities● Act as a bridge between market insights, customer feedback, and R&D, ensuring product development aligns with commercial potential and strategic growth objectives
- Sprout AgritechVenture associateAGROALIMENTAIREavril 2023 - février 2025 (1 an et 10 mois)New Zealand• Initiated and led outreach to position Sprout's offer with universities and Crown Research Institutes.• Led the sourcing and screening of early-stage startups.• Crafted value propositions and presented to research managers and tech transfer leads..• Delivered hands-on venture support to 16 startups, contributing to customer acquisition and pilot trials.• Led due diligence for 10 early-stage startups, including technical feasibility, business models, market sizing, market research, competitive landscape - supporting 3 successful investments.• Designed, promoted, and sold a bespoke startup support program to New Zealand's public research organisations.• Tracked outreach and conversions via CRM; reported metrics and improved engagement tactics.• Board observer at DNAiTECH (molecular diagnostics startup).
- Nestlé Dairy R&DProject manager - Consumer & Marketplace insightsAGROALIMENTAIREjuin 2019 - novembre 2022 (3 ans et 5 mois)Orbe, VD, Switzerland• Acted as the strategic link between R&D, markets, and business units to co-develop a 5-year global innovation roadmap.• Identified emerging consumer, market, and societal trends to inform long-term portfolio strategy.• Led a global segmentation study with 11,000 consumers in 11 markets to guide brand strategy.• Managed and delivered multiple cross-market qualitative and quantitative research projects; negotiated contracts with external research agencies.• Served as insight lead for nesQino™, a new wellness brand launched in China, accelerating time-to-market by 40% through agile innovation processes.
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Formations
- Master's degreeISIPCA2014Master's degree
- Licence DegreeUniversity2012Licence Degree