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Martina MarinoMM

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À propos de Martina

I help brands and startups plan and execute product and brand launches across Europe — without chaos, budget overruns, or missed deadlines.

Fractional Launch Owner with a strong background in finance (FP&A) and hands-on experience leading complex product, brand, and market launches across multiple European markets.

My value sits at the intersection of launch ownership, operational discipline, and financial control — acting as a single point of accountability across internal teams, agencies, and senior stakeholders.

Previously part of Cadillac Europe (General Motors), I have led multi-market initiatives, premium brand activations, and product launches, owning timelines, budgets, risks, and post-launch performance reviews. I typically work through short-term sprints or fractional engagements, supporting founders and leadership teams from launch planning through execution and optimization.
  • Italien

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

  • Allemand

    Notions

  • Espagnol

    Capacité professionnelle limitée

Accepte de travailler sur site
Zurich (jusqu’à 50 km), Zug (jusqu’à 50 km)

Expériences

  • General Motors - Cadillac Europe
    Commercial & Operations Manager (Marketing & Finance)
    janvier 2023 - Aujourd'hui (3 ans et 5 mois)
    Zurich, Suisse
    Owned end-to-end execution of multi-market brand initiatives, product launches, and premium experiential events across Europe.
    • Acted as single point of accountability across Marketing, Sales, PR, Legal, Retail, and Product
    • Led launch planning, execution, and operational governance for high-visibility initiatives
    • Owned budgeting, forecasting, and financial control for commercial and launch activities
    • Managed agencies, vendors, and partners to ensure operational excellence
    • Built dashboards and executive reporting to track performance, risks, and outcomes
    Product & Brand Launch Execution Multi-Market Launch Management Stakeholder & Executive Communication Vendor & Agency Management Operational Risk Management
  • General Motors - Cadillac Europe
    Senior Finance Analyst (FP&A)
    janvier 2022 - décembre 2022 (11 mois)
    Zurich, Suisse
    • Led budgeting, forecasting, and financial planning across multiple European markets
    • Delivered consolidated reporting and insights to senior leadership
    • Supported launch and commercial decision-making through scenario modelling and ROI analysis
    • Ensured financial governance and compliance across regions
    Budget Ownership & Financial Forecasting Financial Planning & Analysis (FP&A) Scenario Modelling Executive Reporting & Dashboards Commercial Decision Support
  • General Motors - Cadillac Europe
    Finance Analyst (FP&A)
    mars 2020 - décembre 2021 (1 an et 9 mois)
    Zurich, Suisse
    • Owned FP&A activities including variance analysis, forecasting, and risk assessment
    • Partnered with cross-functional teams to improve financial visibility and decision-making
    Financial Reporting Variance Analysis Cost Control & Optimisation Cross-Functional Business Partnering Risk Assessment

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Formations

  • MSc Global Finance & Banking
    King's College London
    2021
  • BSc Economics & Management
    Brunel University London
    2019

Certifications

  • Agile Project Management Professional Certificate
    Atlassian
    2025
    Agile Project Management Agile method Atlassian JIRA

Compétences

Catégories