Monica Giaccone

• • Influenced the product design of 3 Pantene global launches, by leading end-to-end the consumer and market research.

• • Designed and executed 50+ research studies, working in close collaboration with Marketing, Design, R&D and presenting actionable insights to senior stakeholders up to SVP level.

• • Acted as the consumer trends point of contact for the Global Hair Care team, integrating consumer trends into 4 product initiatives.

• • Managed multi million dollar research budget, optimizing resource allocation to maximize product success.

• • Recognized with 3 Innovating for Growth Awards by the Marketing Director and SVP for research excellence.

• ● Led the consumer research for Pantene Pro-Vitamin Essence and Abundant Volume launches in Europe, US and China.

• ● Led the Pantene pack restage in Europe, earning the bi-annual Creators Award from the leadership team.

• ● Delivered cross-market analyses to identify brand opportunities to guide regional innovation strategy.

• ● Advised leading CPG companies on product strategy by performing forecasting, incrementality and pricing analyses.

• ● Trained and onboarded 5 new hires in Nielsen data analysis and innovation forecasting methods.