Nicolas Imbs

•Led marketing cloud projects in a small team

•Worked on Marketing Automation projects across multiple international brands, with a specialization in watchmaking

•Contributed to the design and implementation of customer journeys, campaign frameworks, and data structures supporting marketing/​transactional activities

•Collaborated with marketing, data, and technical teams to synchronize operations

•Supported teams in improving their use of Marketing Cloud through documentation, training, and process optimisation

Selected achievements:

•Contributed to the restructuring of a marketing platform and customer journeys across multiple markets

•Led the technical part of a platform in a small team

•Participated in the design and implementation of a transactional email system covering 30+ communications across 7+ brands

•Contributed to a customer data platform implementation and data structuring initiatives

•Supported audience segmentation and campaign execution across multi-market and multi-language environments

•Worked on customer journeys, automations, and campaign setup for specific markets

•Built experience in Marketing Cloud and customer engagement by contributing to multiple client projects across different industries, including watchmaking, luxury and retail

•Supported the implementation of data models, email templates, and automated campaigns

•Worked in Agile environments with marketing and technical teams to deliver campaign and data solutions

Selected projects:

•Contributed to a Marketing Cloud implementation from scratch (data model, journeys, templates)

•Supported email template optimisation and campaign improvements

•Assisted with data model design and dynamic campaign setup

•Participated in database optimisation and segmentation improvements

•Contributed to Marketing Cloud implementation across multiple brands