Nina Evrard

💼 With over 7 years of experience in brand management and business & consumer analysis, I support companies in addressing their strategic challenges by offering tailored solutions aligned with their market and audience realities.

👁️‍🗨️ My vision: combining human understanding with data analysis to uncover key strategic insights, translate them into actionable recommendations, and help businesses make the smartest decisions.

Here are some examples of challenges I can help tackle with sharp and relevant recommendations:

- Brand audit & business analysis: identifying market trends, uncovering areas of improvement within a brand/product's marketing mix, conducting competitive benchmarks...

- Behavioral analysis: understanding consumer needs and realities, motivations and barriers to purchase, satisfaction and customer experience, product usage, customer journeys...

- Measuring the potential and impact of activations (e.g. retail, media…) & identifying optimization levers: determining in advance which activation to use (e.g. best claim, visual, media, target...), evaluating its impact, and identifying improvements afterward…

- Market research & business planning: identifying growth opportunities, understanding competitors and potential customers/targets, their needs, running projections and market intelligence…

- Setting up a supplier portfolio: understanding internal needs, assessing and comparing offers...

✍🏻 How?

Qualitative research (individual interviews, focus groups – online or in-person…)

Quantitative research (questionnaires, data analysis, MMM, A/B testing…)

Desk research (public data ex. financials, social media, statistics...)

🤝🏻 Interested in collaborating? Have any questions? Contact me !