Noëlle Zahnd

• · Defining & leading multi-platform social media strategy, audience & brand growth. Grew the IG account by 40K followers in 2.5 months.

• · Overseeing content strategy, production & athlete/partner activations.

◦ · Analyse performance data to optimize campaigns and reporting.

• · Plan & coordinate influencer activations across the stops.

• · Leading & mentoring the Social Media Coordinator (intern).

. Planned & created dynamic content (both behind the camera and in-front) for social & digital channels.

• · Drove the project planning for in-house & external content production, ensuring alignment with brand goals.

◦ · Documented events and shoots in both image & motion. . Monitor performance of content & adjust strategy accordingly.

. Defined & implemented the local media, social media & PR strategies. . Strengthened & maintained relationships with internal teams, external partners & PR and media agencies.

• · Coordinated all PR projects; weekly PR send-outs, press releases, asset delivery. Crisis management when needed.

• · Managed all social media accounts; IG, FB, TikTok. Created local content & overseeing community engagement.