Paula Dignoes

• • Spearheaded market entries for Switzerland, Albania, and the UAE, developing and implementing strategic marketing plans that aligned with business objectives and drove brand growth

• • Launched and optimized marketing campaigns (social media and out of home), utilizing customer insights, and data analytics to refine messaging and increase engagement, resulting in a XX% improvement in guest traffic

• • Developed and executed customer engagement plans and product launches to optimize brand positioning, and product strategies, achieving a XX% customer satisfaction rate and a XX% reduction in COGS for the Swiss market

• • Partnered with cross-functional teams, including sales and business development, to align marketing initiatives with sales objectives, ensuring a seamless connection between demand generation and pipeline acceleration

• • Managed financial planning and P&Ls exceeding $XXM across multiple business units, ensuring data accuracy for strategic decision-making

• • Developed and automated forecasting and reporting tools which continue to be used internally, optimizing internal processes and enhancing financial oversight

• • Conducted competitive analyses to assess gaps in the market and coordinated with franchisees to implement solutions

• • Coordinated cross-functional teams to accelerate internal processes to ensure product launches in various markets were timely and successful