Pierre-Antoine Cristofini

Strategic and Operational Digital Marketing Consulting, with a focus on generating targeted & qualified VIP leads.

IdealStBarth provides dream vacation properties in St. Barts

and welcomes its guests with the greatest level of care, expertise and dedication.

I joined the UTAT Organization (top 6 persons) to design and implement new communication and marketing strategies through the introduction of digital best practices/ideas and worldclass solutions. We launched a successful viral campaign at zero cost (no ads) resulting in a X3 increase of the email list, a good traction on social media channels to back the overall communication around the event (visibility, followings, interactions, directed traffic) and a significant growth in audience among the specific niche of international trailers (slightly less in revenues due to poor transformation).

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Innovative & Strategic Projects, such as :

- VOYAGES-SNCF (Project co-Director) : strategic management & coordination (new role for getting VSC Innovation & Technologies teams to better communicate & collaborate). Agile methodology project environment, 40+ actors involved with highest level Stakeholders.

- ORANGE : assistance for business needs priorization and "agile

methodology" implementation (development of a "Devices Guide" webapp to

be deployed in stores across Europe).

- PALO IT (corporate website) : strategic consulting & project coordination to

design a new corporate website aligned on the strategic vision and focusing on

the company key clients targets as well as on internal talents and communities.