À propos de Rafael
Especialista digital con sólida experiencia en publicidad programática y conocimientos en search y social, actualmente en IKI Group. Combino estrategia, análisis y activación para maximizar el rendimiento de campañas digitales en un ecosistema publicitario en constante evolución. Mi trayectoria incluye la gestión de campañas programáticas para marcas líderes como Lego, Decathlon, Dyson, Amazon, Johnson & Johnson y Warner Brothers, desarrollando soluciones innovadoras y data-driven. Anteriormente, en IPG Mediabrands, perfeccioné mis habilidades en DCO como Programmatic Creative Developer y evolucioné hacia un enfoque completo como Trader. Pasión por optimizar resultados y aportar valor a través de estrategias digitales avanzadas.
Espagnol
Bilingue ou natif
Allemand
Capacité professionnelle limitée
Anglais
Bilingue ou natif
Accepte de travailler sur site
Madrid (jusqu’à 50 km), Salamanca (jusqu’à 50 km), Zaragoza (jusqu’à 50 km), Barcelona (jusqu’à 50 km), Ciudadela (jusqu’à 50 km)
Expériences
- IKI GROUPDigital Specialist (Head of Programmatic for SIMYO)octobre 2024 - Aujourd'hui (1 an et 8 mois)• Lead of programmatic strategy and DV360 execution for SIMYO, driving a 10% YoY CPA decrease and created higher client adoption of advanced and AI-driven targeting solutions.• Trusted advisor to clients, translating marketing objectives into actionable DV360/AMZ DSP strategies and identifying upsell opportunities.• Increment agency's profit margin with this client by 10%
- KINESSO (IPG Mediabrands)Programmatic Trader & Addressable Strategy Executivejanvier 2022 - octobre 2024 (2 ans et 9 mois)• Managed multimillion-euro programmatic portfolios across all Europe and Asia with clients from retail, tech, and pharma verticals, optimizing spend efficiency and CPAs via DV360, Amazon DSP, TTD and other DSPs such as Teads, Xandr, Adform.• Delivered quarterly business reviews and presented insights to executives, contributing to a 30% YoY growth in client spend (Over 100% growth in the Lego Account).• Designed and delivered comprehensive training for new interns on programmatic best practices across 10+ accounts.• Lunched omnichannel campaigns across Europe for Nicorette, Johnson & Johnson (Kenvue), implementing drive-to-store studies through DOOH Mupis, which led to a nomination for the TTD Awards in London. And won the "Best Use of Programmatic in Branding" award at the IX Programmatic Advertising Awards, organized by Periódico PublicidAD.
- IPG MediabrandsProgrammatic Creative DeveloperPRESSE & MÉDIASjanvier 2021 - janvier 2022 (1 an)• Led the strategic conceptualization and technical development (HTML5/CSS/JS) of Dynamic Creative Optimization (DCO) assets to maximize campaign performance and results for major brands.
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Formations
- Digital Master's in Business Administration (DMBA)ISDI2023Digital Master's in Business Administration (DMBA)
- Bachelor's in Fine ArtsUniversidad Francisco de Vitoria2021Bachelor's in Fine Arts