Raquel Mira

Founder of Circoolar, a boutique consultancy focused on helping organizations integrate sustainability, circular economy, and AI-enabled decision intelligence into product development, innovation, and business transformation. Through Circoolar, I support companies in translating sustainability ambitions into practical strategies, governance models, operating frameworks, and innovation roadmaps that strengthen resilience, compliance readiness, and long-term business value.

Services include sustainability and circular economy strategy development, Eco-design and sustainable product innovation, AI-enabled sustainability opportunity assessments, regulatory readiness support (CSRD, ESPR, EPR), executive workshops, cross-functional transformation programs, and decision-support frameworks for product and portfolio strategy.

Lead the Sustainable product development and innovation program in collaboration with the R&D Leadership team, including its delineation and the implementation, creation of certification frameworks, strategic research to identify opportunities and shape sustainable innovation enhancements across current and future product portfolio, while building the business capabilities.

Led the shift from compliance-driven sustainability to a strategic innovation and value creation model across multiple healthcare business units. Built and scaled circular economy capabilities, embedding eco-design, new business models, and governance into product, portfolio, and M&A decisions. Acted as a senior advisor to leadership, driving cross-functional alignment and enterprise-wide transformation in a highly regulated environment. Defined and deployed a 5-year sustainability strategy across Health Systems (multi-BU, global footprint), embedding sustainability into product development, resulting into €M-scale efficiency and risk avoidance value through alignment of regulatory readiness, innovation pipelines, and operational execution.