À propos de Shreya
About Me:
I am a Zurich-based Product Designer with a professional foundation in architecture, a background that fundamentally shapes my approach to digital environments. By applying architectural principles of spatial hierarchy and structural integrity to software, I build digital products that are as robust as they are intuitive.
My experience spans the full product lifecycle across both B2C and B2B landscapes. From designing high-engagement consumer apps at companies like Curelink to developing streamlined, functional interfaces for Disha, I specialize in translating complex business requirements into seamless user experiences. Whether the goal is driving consumer retention or optimizing enterprise workflows, I focus on creating scalable design solutions.
Core Competencies:
B2C & B2B Strategy: Expertise in balancing user-centric design with complex business logic and data-heavy environments.
Design Systems: Architecting comprehensive Figma libraries using advanced components, variables, and auto-layout to ensure design-to-code consistency.
End-to-End Prototyping: Moving from low-fidelity wireframes to high-fidelity, interactive prototypes that facilitate clear stakeholder alignment.
Strategic Problem Solving: Leveraging my architectural background to solve deep-rooted Information Architecture (IA) challenges.
Anglais
Bilingue ou natif
Accepte de travailler sur site
Zurich (jusqu’à 50 km)
Expériences
- CurelinkProduct DesignerIMPORT & EXPORToctobre 2024 - février 2026 (1 an et 4 mois)New Delhi, Delhi, IndiaDesigned and launched the "Disha" AI health coach app from inception, successfully scaling the product to cross 1.5M+ downloads in two quarters. The app trended at the top in health and fitness category on the Google play store and App store with a solid rating of 4.8 & 4.7 respectively. Conducted comprehensive user research to identify foundational user needs, ensuring the initial product release resonated immediately with the market. Partnered cross-functionally with engineering team and product manager. Used the data driven approaches like A/B testing, post-launch analytics to ensure continuous market fit. Designed the official marketing website for Disha to enhance their digital presence.
- CurelinkUX Design Internmars 2024 - octobre 2024 (7 mois)New Delhi, Delhi, IndiaWorked as a Graphic Designer at the parent company, where I was responsible for al l graphic design and visual assets for Curelink. Led market research to identify trends, user needs and competitor strategies, while aligning with the business goals.
- Aspire ArchitectsPrincipal Architectsjuillet 2022 - janvier 2024 (1 an et 6 mois)Punjab, IndiaSuccessfully founded and managed my own architectural firm where I led diverse residential and commercial projects from conception to completion.
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Formations
- Bachelors in ArchitectureGuru Nanak Dev University2022Bachelors in Architecture
Certifications
- UX Design ProcessCoursera2026