Description

Swiss based B2B channel and partner marketing lead. I help companies grow through distributors and partner networks by turning strategy into scalable playbooks, co-marketing campaigns, and partner enablement. I was the first marketing hire at 42matters, a data intelligence SaaS company, and built the marketing function from zero into a scalable, automated growth engine, leading marketing through the growth phase to a successful exit. Today I’m Regional Marketing Manager EMEA at Franke Coffee Systems, driving partner-first GTM, launches, and performance reporting across multiple markets.

Domaines d’expertise

Langues

Croate
Bilingue ou natif
Anglais
Bilingue ou natif
Allemand
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Zurich (jusqu’à 50 km)

Franke Coffee Systems AG,
Regional Marketing Manager EMEA
novembre 2024 - Aujourd'hui (1 an et 7 mois)
Aarburg, AG, Switzerland
- Orchestrating the EMEA marketing strategy by shifting from traditional trade marketing to a data-driven Channel ABM approach, directly aligning partner activities with regional revenue targets.
- Leading Partner Enablement & Activation initiatives: designing and deploying scalable sales playbooks and co-branded digital assets that reduced partner time-to-market.
- Operationalizing Account-Based Marketing (ABM) pilots across the distributor network; utilizing intent data to identify high-value manufacturing accounts and coordinating 'marketing-to-partner' lead handoffs.
- Established a 'Marketing-to-Revenue' feedback loop, capturing channel data to optimize campaign ROI and improve indirect sales forecasting accuracy.
Stratégie Go-to-Market (GTM) B2B Marketing Strategy Channel Marketing Marketing Operations (RevOps) Conception de plans marketing & communication
42matters AG,
Head of Marketing
mars 2020 - octobre 2024 (4 ans et 7 mois)
Zürich, Switzerland
- Led comprehensive marketing strategies contributing to 30% year-over-year revenue growth, collaborating closely with the sales team to optimize lead generation and nurturing processes.
- Developed and executed multi-channel digital marketing campaigns encompassing email marketing, paid advertising, and content marketing, significantly enhancing brand visibility and customer engagement.
- Implemented and continuously refined SEO strategies, improving organic search rankings and driving targeted traffic to the company website.
- Optimized user experience and lead funnels, resulting in a 40% improvement in conversion rates through data-driven analysis and iterative improvements.
- Leveraged marketing automation tools including HubSpot and La Growth Machine to streamline lead nurturing, CRM management, and marketing processes:
- Created personalized onboarding email sequences to improve customer retention and engagement
- Developed and implemented a comprehensive go-to-market strategy based on in-depth analysis of current customers, creating Ideal Customer Profiles (ICPs), Total Addressable Market (TAM), Total Serviceable Market (TSM), and detailed buyer personas
- Identified key pain points, value propositions, and Unique Selling Propositions (USPs) to refine messaging and increase customer acquisition
Executed targeted Account-Based Marketing (ABM) campaigns on LinkedIn, focusing on high-value prospects and increasing engagement with key decision-makers.
- Produced industry-specific reports tailored to defined ICPs, establishing the company as a thought leader and generating high-quality leads.
Oxidian GmbH,
Marketing director
janvier 2018 - mars 2020 (2 ans et 2 mois)
Jona, Suisse
- Led comprehensive paid marketing campaigns across multiple platforms, optimizing ROI for company clients through strategic planning and execution.
- Implemented and continuously monitored SEO strategies to improve organic search rankings and drive targeted traffic to client websites.
- Utilized data-driven decision making and A/B testing methodologies to optimize conversion rates, resulting in significant improvements in campaign performance.
- Developed and executed sales outbound tactics via email marketing and LinkedIn ads, enhancing lead generation and nurturing processes.
- Managed diverse advertising channels including Google Ads, LinkedIn ads, Plista, Outbrain, and Criteo, ensuring a multi-faceted approach to digital marketing.
- Built, coached, and developed a high-performance team of 10 marketing professionals, fostering a culture of innovation and results-driven performance.