Description

I spent 20 years building customer data infrastructure that handles millions of users under pressure. At the IOC, I ran the fan acquisition and identity platform across four Olympic Games, growing the registered user base from 21 million to 41 million. Before that, 12 years at SGS as Global Head of MarTech: 25-person team, CHF 1.5M annual budget, 300+ websites consolidated into one ecosystem.

My work sits at the intersection of acquisition strategy, customer identity, and MarTech: getting the right users into the right systems, with consent, at scale. I'm useful when Legal, IT, and Marketing need to be in the same room and someone has to make it work.

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

Genève (jusqu’à 50 km)

International Olympic Committee
Senior Fan Data & Acquisition Manager
décembre 2020 - avril 2026 (5 ans et 4 mois)
Lausanne, Switzerland
Led global acquisition & identity strategy across Olympic cycles Owned registration, identity, and profile platform roadmap Delivered onboarding, profiling, and consent frameworks Coordinated Product, Data, Legal, CRM, and Tech teams
Freelance
Independent Consultant
janvier 2020 - août 2020 (7 mois)
Geneva, Switzerland
Advised on acquisition strategy and Conversion Rate Optimisation Supported segmentation and automation initiatives
SGS
Global Head of Digital Customer Experience & MarTech
septembre 2007 - décembre 2019 (12 ans et 3 mois)
Geneva, Switzerland
Built global Digital CX & MarTech function (CHF 1.5M budget) Managed platforms generating 20,000+ monthly leads Led teams of 25+ across multiple disciplines