Afshan Hussain

Responsible for copywriting and message development for clients in the beauty industry. In charge of writing articles for publication in trade press journals, such as Export Magazine. In charge of interviewing senior executives, proposing relevant communications and media projects. Publications include:

 Beauty Industry Initiatives in the Metaverse, NFT and the Beauty Beast

 Are Influencers the New Brick & Mortar? (A closer look at the Influencer in Asia, Livestream Shopping, Top Trenders in

Earned Media Value)

 Trending Now:Skincare That is Personal, Planet-Minded & Palpable

 Preparing For International Expansion into the USA: What Australian Beauty Brands Need to Know When Launching in

the USA

 Emerging Markets India Trend: Indian Celebrities & Omnichannels Take the Stage in Beauty

 The Queen is Dead! Long Live Beauty's Royal Warrants

 Canadian Beauty is Hot! But the Retail Landscape Could Burn!

 Launching Your Beauty Brand in the Middle East Requires Bespoke Strategies

Wrote and edited content for the Communications Department including, association press releases, Power Point presentations, speeches, internal and externally distributed (online and offline) content. In charge of project management.

Wrote and edited all content for the Public Affairs Department including, association press releases, Power Point presentations, speeches, internal and externally distributed reports and newsletters (online and offline). Wrote copy for and edited DCWASA's FY 05 Annual Report. Translated technical information (regarding water quality and wastewater treatment) into customer friendly content. Responded to media inquiries & managed on-going PR campaigns.