Aida Fernandez

BICS Capacity Product portfolio leverages BICS worldwide transport network capabilities to offer various services and solutions including 10G/100G waves, Submarine Cable connectivity, Carrier Ethernet circuits, IP Transit, Remote Peering and Cloud Connect. As Head of Product on the Capacity business unit I could:

- Define the vision and the strategy of the Capacity Product line

- Position the Capacity Product line on the market and define the go to market strategy.

- Manage the product lifecycle end to end and coordinate through the entire company

- Define and ensure the implementation of the operational plan in order to meet the financial targets defined

- Create visibility for BICS Capacity products for internal and external stakeholders

- Coach a team of 3 product managers who handle the implementation of new products and the operational aspects of existing products

InterCloud is a telecommunications company proposing Forbes 2000 companies with a reliable, flexible and secure path to their critical cloud workloads. I was responsible for the productization of the value proposition so that the offer became scalable and automatable while providing a replicable and coherent customer experience. To accompany this project-to-product mindset change inside the company, I also put in place a product knowledge base, training sessions and regular product talks to help foster and encourage a product mindset. My main responsibilities included:

- Product scope and product promise definition with stakeholders, clients and prospects.

- Complete product offer definition and validation with all parties involved and customers/prospects.

- Product evangelization internally for product vision adoption (including Engineering).

- Regular Product training for customers & internal audiences (Sales, Presales, Engineering, etc.).

- Customer interface definition from scratch, together with the Product Owner.

- Marketing collaterals content generation (website, blog posts, brochures, etc.).

- High-level functional specifications for the Engineering and Development teams.

I was Smart Leads product manager at Twenga; Smart Leads being a lead generation solution and the main Twenga product with 3'000 clients all over the world (B2B). As well as being responsible for the project managers who work on the product, I was also involved in cross-platform projects affecting the whole company. Among my main responsibilities: ¬ Product roadmap set up and communication to the internal product ecosystem. ¬ Product strategy and evolution proposals, definition of the derived functional needs. ¬ Synchronisation, evangelisation and training of main stakeholders (including engineering). ¬ Definition of the target customer experience and high level coordination of the different projects and heads of department for the concretisation of this experience. ¬ Main KPIs study and proposal of product evolutions as well as internal processes. ¬ Set up and facilitation of inter-department communication, as well as internal trainings. ¬ Creation and facilitation of an internal community around the product to support information and experience sharing. ¬ Product related documentation: definition of needs and generation of content. In my everyday life at Twenga I always tried to build bridges between the different departments who worked on the product, using my expertise to bring people together around the vision and the main objective of the product. Always keeping the user in mind.