Alae El

• Reporting & Measurement :

- Ensure global reporting on campaign performance and communicate key learnings to local markets

- Work hand in hand with data & growth teams to deliver paid/organic analysis, provide quality tracking tools & LTV/SAC monitoring dashboards

- Lead execution of modeling efforts related to better measuring the impact of our campaigns throughout the entire conversion funnel

- Lead excellent customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc). Driving media learning agenda, prioritizing tests and trails that will ultimately impact positive revenue growth for Deezer business.

• Thought leadership through :

- Creating media frameworks to help local markets identify relevant marketing strategy/planning/media mix

- Delivering audience development, insights and media strategy workshops to local marketing teams in order for them to manage their P&L

- Agencies/Partners Management: Manage and optimize our relationships with a selected set of existing partners in order to improve business growth and user experience.

- Delivering competitor insights/outside of the industry-relevant insights and strategies in order to inspire and challenge local markets

- Identifying local successful initiatives and identify scaling opportunities to other countries

- In collaboration with the Data and Research team, identify insights in order to refine our targeting strategy/campaign key messages

• Digital marketing automation: (no code)

- Conceptualize and configure automated reports and analysis

- Simplify & automate collaboration process with different teams (Brand, Studio, Finance)

- Standardize repeatable tasks with supporting third parties

- Build a tailored local digital marketing strategy to achieve the business KPIs

- Manage & monitor marketing investments in the MENAT region

- Create & test new audiences to improve the campaigns efficiency

- Cooperate with the data team to provide deep-dive analysis

- Ensure a continuous tracking and optimization of the campaigns

- Identify & test innovative media channels and tools

- Work hand in hand with the local marketing team & the global media team to improve the customer acquisition strategy