Description

Strategic insights professional with 10 years of international (Netherlands, France, Canada) experience delivering actionable insights to drive strategic decision-making across global organizations (incl. CPG, apparel / retail, and luxury goods).

Skilled at leveraging diverse data sources and emerging technologies to uncover competitive advantages and inform business strategies.

A confident problem solver who is passionate and curious when confronted with new challenges.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

lululemon
Global Insights Manager
GRANDE DISTRIBUTION
octobre 2024 - janvier 2026 (1 an et 3 mois)
Vancouver, Canada
Lead global market research initiatives incl. ongoing brand tracking in 28 markets, translating findings into globally compelling narratives and frameworks to guide brand strategy and growth
Leverage multiple data sources (incl. social analytics, cultural foresights and trends, quant/qual research, Voice of Guest, Strategy, etc.) to uncover culturally relevant consumer-centric insights
Monitor and report business critical KPIs to senior leadership through data-driven storytelling
Drove the transition of global brand tracking program from Harris to Material+ in 2024
Brand Strategy Brand Equity Tracking Executive Presentations
lululemon
Global Insights Sr Analyst
GRANDE DISTRIBUTION
février 2023 - octobre 2024 (1 an et 8 mois)
Vancouver, BC, Canada
Lead global market research initiatives incl. ongoing brand tracking in 28 markets, translating findings into globally compelling narratives and frameworks to guide brand strategy and growth
Leverage multiple data sources (incl. social analytics, cultural foresights and trends, quant/qual research, Voice of Guest, Strategy, etc.) to uncover culturally relevant consumer-centric insights
Monitor and report business critical KPIs to senior leadership through data-driven storytelling
Drove the transition of global brand tracking program from Harris to Material+ in 2024
Kantar
Chef de Groupe, Brand Expertise
CONSEIL & AUDIT
mars 2020 - janvier 2023 (2 ans et 10 mois)
Paris, France
Managed and optimized ad hoc research programs, including global brand tracking study for Nestle Coffee (primarily Nespresso) in 52 markets, to ensure efficiency and delivery of relevant and meaningful insights
Managed the transition of Nespresso’s global brand tracking program from Ipsos to Kantar in 2020
Collaborated with clients and cross-functionally to ensure projects achieved brief expectations
Supported and mentored junior research executives and interns
In addition to Nestle Coffee, other clients included luxury (Kering), CPG (Petit Navire, BUT).
Global Consumer Insights Brand Equity Tracking Kantar MDF Methodology

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Amed Hamou

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Audrey Champion

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S’inscrire pour les voir

Behavioural Economics & Game Theory
University of Amsterdam
2016
Master of Science (MSc)
Economics & Business Administration
Simon Fraser University
2015
Bachelor of Arts (BA Economics), Minor in Business Administration

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Alessandra Nakhleh

Global Brand Insights Expert

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