Alexandra Chernova

Need senior marketing leadership without the commitment of a full-time CMO?

I help companies accelerate growth by aligning marketing, digital, customer experience and commercial execution into one scalable operating model. Whether you're expanding across multiple markets, launching new products, transforming your marketing organization or improving commercial performance, I provide executive-level leadership with a hands-on approach.

Over the past 20+ years, I've led global marketing, eCommerce and customer experience transformations for international organizations including Philip Morris, PayPal and investment banking. I have extensive experience designing and scaling multi-market marketing strategies, balancing global consistency with local market execution across international markets. From building new commercial channels to creating global go-to-market frameworks and digital capabilities, I help organizations turn strategy into measurable business results.

What sets me apart is my ability to connect strategic thinking with operational execution. I don't focus on isolated marketing initiatives, instead I build systems that align marketing, sales, digital and customer experience to create sustainable growth. My approach combines commercial discipline, customer-centricity and data-driven decision-making.

Typical engagements include:

• Fractional or Interim CMO (team oversight, reporting, strategic decisions)

• Marketing strategy and growth roadmaps

• Multi-market marketing transformation

• Digital omni-channel strategy

• Customer experience (CX) and lifecycle programs

• eCommerce and marketplace growth

• Marketing performance frameworks and dashboards

• Executive coaching for marketing leaders

I work with international companies, ambitious scale-ups and SMEs looking to strengthen marketing capabilities, accelerate growth and build organizations that continue to perform long after my engagement ends.