À propos de Alice
B2B marketing isn’t boring. It’s just that too many marketers play it safe.
I know, I’ve been one of them.
→ I needed quick wins to prove impact — so I copied “what worked” instead of creating what could work better.
→ The bigger the project, the higher the stakes. Less room to fail — and in fact, not much room to iterate either.
→ Being creative in content takes time and space — and looking for efficiency, it was often the first thing I cut.
But here’s the thing:
My content looked like everyone else’s - and I didn’t get different results.
So I started to stop playing it safe.
Here’s what I do now with my clients 👇
→ Make the “WOW effect” part of their goals
Every initiative gets bonus points for boldness, originality, memorability. It pushes us beyond “useful” toward “unforgettable.” Each quarter, we launch 2–3 bold bets.
→ Test bold ideas on small formats
We don’t always wait for the “big campaign” to try something bold. We start with low stakes formats—like YouTube intros—to push creativity. For every video, we draft 2–3 intros that are fun, bold, weird—but relatable. The bland ones? We toss them.
→ Celebrate boldness internally
When something stands out, we share it. Loudly. We’re building a culture where creativity and taking risks is valued.
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Accepte de travailler sur site
Nantes (jusqu’à 50 km), Nantes (jusqu’à 10 km), Paris (jusqu’à 10 km), Montpellier (jusqu’à 10 km)
Expériences
- lemlistHead of Content & Product Marketingmars 2025 - août 2025 (5 mois)Boost acquisition through content and GTM strategies to make lemlist the go-to brand for sales teams - a brand they trust, learn from, and genuinely love engaging with.
- CodinGameHead of Demand Generation EMEA Marketmai 2022 - janvier 2023 (8 mois)Reponsible for identifying the best perfoming channels - from organic to paid - SEA, Social ads, Referral - to generate revenue, decide on budget attribution and priorities
- CoderPad x CodinGameHead of Global Content Marketingjanvier 2020 - Aujourd'hui (6 ans et 5 mois)I brought our content team closer to business stakes, analyzing impact of initiatives, improving our messaging, expanding brand reach, and enabling the sales team with the right storytelling. CodinGame merged in 2021. I now lead the global content marketing team for both B2B brands: In charge of defining the strategy and the goals, managing projects, tracking results, and optimizing processes. Lead a team offield marketers and external contractors Reporting on funnel metrics to board stakeholders
Recommandations
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Formations
- Grande Ecole - Spécialisation MarketingAudencia Business School2016Parcours grande Ecole (post-prépa) puis spécialisation marketing stratégique et digital.
Certifications
- Inbound Marketing CertificationHubspot Academy
