À propos de Alix
I help companies expand into new markets with clarity and execution.
After 15 years at Decathlon, where I contributed to international expansion across Europe and Southeast Asia (including Singapore), I now support companies navigating complex growth challenges.
Expansion is rarely a strategy problem alone. It is about making the right decisions, at the right time, and translating them into concrete execution.
I typically support:
– Companies entering a new market (Europe or Southeast Asia)
– Scale-ups structuring their go-to-market
– Leadership teams needing clarity on expansion priorities
My work focuses on:
– Market analysis and entry strategy
– Go-to-market definition and execution
– Business development and partnerships
– Operational scaling in new markets
I bring both strategic perspective and hands-on experience, working closely with founders and leadership teams to move from uncertainty to clear, actionable direction.
Based in Barcelona, working internationally.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Accepte de travailler sur site
Barcelona (jusqu’à 50 km)
Expériences
- HoofprintFounder — Hoofprint | Executive Offsites & Leadership TrainingsRESSOURCES HUMAINESjuin 2025 - Aujourd'hui (1 an)Barcelona, EspagneDesign and facilitation of executive offsites for leadership teams. Supported alignment, decision-making, and strategic clarity in fast-moving environments. Worked closely with leadership teams to improve communication, prioritisation, and collective performance.
- DECATHLONExecutive Director – Growth & Expansion StrategyGRANDE DISTRIBUTIONavril 2022 - avril 2025 (3 ans)NetherlandsMember of executive team reporting to CEO. Defined and executed growth and expansion strategy at country level. Led strategic initiatives and new business models. Drove cross-functional alignment to support scaling, performance, and long-term growth.
- DECATHLONRegional Expansion LeadGRANDE DISTRIBUTIONjanvier 2015 - mars 2022 (7 ans et 2 mois)SingaporeLed expansion strategy across Southeast Asia Developed corporate sales and strategic partnerships Structured and led expansion teams in fast-growth environments Bridged strategy and local execution across multiple markets
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Formations
- Master's DegreeEBS PARISMaster's Degree