Ana María Lee

• - Lead the construction of the Integrated Annual Report for Natura &Co group, across a matrix, complex, multi-branding, global organization. Guarantee the alignment to internationally recognized frames as Global Reporting Initiative (GRI), SASB, <IR>, TCFD, TNFD and meeting Dow Jones Sustainability Index (DJSI) requirements.

• - Map, analyze, and build strategic relationships with key stakeholders, proactively mitigating risks and enhancing the organization's reputation through innovative engagement initiatives.

• - Designed and led the external representation strategy for company leadership (CEO, Vice Presidents, Directors, Senior Managers) and structured the corporate awards strategy aligned with business goals, and values.

• - Live Memory Project. Design and lead an extroversion and digitalization project of the company's historical heritage to generate relevant brand experiences and support the innovation process.

• - Contribute to plan, prepare, and deliver all the corporate contents keeping the brand's essence and aligned with marketing and business objectives for external and internal communications in the region.

• - Develop strong relationships with business/functional leaders and communications colleagues and collaborate with Latin American reputation colleagues to co-create regional campaigns and develop best practices.

Major Achievements

• - Led corporate memory transformation project and the development of the group's Integrated Report, adhering to the highest corporate reporting standards and covering over 600 indicators and 2,500 touchpoints throughout the organization for four consecutive years.

• - Designed and implemented the awards and recognition strategy, keeping Natura mostly in 1st position in relevant rankings from the sector.

• - Led the construction of the Integrated Annual Report for the Latin America Business Unit of Natura &Co group. Guarantee the alignment to the internationally recognized frames as Global Reporting Initiative (GRI), Integrated Report <IR>, SASB, TCFD, TNFD and alignment to ODS and Global Compact Principles.

• - Contributed to planning, developing, and evaluating the external communications strategy for the Natura &Co's group in Latin America and corporate positionings in the main topics for external and internal communications in the region.

• - Prepared and contributed to reports, senior leader briefs, and communications products such as key messages, media lines, presentations, releases, media advisories, backgrounders, etc.

• - Managed headquarters and factory visit program.

Major Achievements

• - Implemented the Integrated Reporting standard for the group for the rst time. Worked globally with multidisciplinary, multicultural teams in three languages.

• - Supported quarterly earnings disclosures, and developed narratives for the organization's main thematic agendas, organizational transformation, change management, and corporate positioning.

• - Organized the post-pandemic resumption of external visits to the company's facilities.

• - Built and leveraged a key stakeholder network to support the company's causes and leadership.

• - Designed a 360° strategy for communications and external outreach (PR, social media), aligned with global guidance to position the company among the most reputable in the country.

• - Managed media and marketing strategies with PR and communications agencies.

• - Represented the company in business associations, analyzing the macroeconomic and political environment to propose actions.

• - Established relationships with government (federal, state, municipal), NGOs, and associations.

• - Managed crises using fast analysis, assertive strategy, and design thinking for institutional aairs.

Major Achievements

• - Created a corporate reputation strategy, positioning the company in top rankings: TOP 25 Merco Empresas, 1st in Private Social Investment, and 25 Companies at Contribute Most to the Country.

• - Represented the company at ACOVEDI and the Cosmetics and Hygiene Chamber.

• - Advocated for company interests in legislation on genetic resources, traditional knowledge, and plastics.

• - Developed an in uencer marketing strategy, engaging opinion leaders and brand ambassadors.