Andrea Lavalou

Together with the Global Brand Communication Director, my mission was to lead and ensure consistent, relevant, high quality global communication development and content production for Stokke YOYO across all channels towards end consumers as well as towards internal audiences and retailers in

accordance with Stokke’s overall brand platform and strategy.

As Digital & Social Media Manager for BABYZEN, I was in charge of developing and seting global guidelines for our Paid Activities, Social Media channels and Influencers.

In this role, I had to manage the global SoMe channels, to ensure growth and

engagement. This also extends to activation of global Influencers, while guiding the regions on local execution.

Together with my team I was in charge of executing on the paid media activities in EMEA. This means coordination of assets, setting up the campaigns in our system or via agency and reporting on performance.

I was also in charge, together with the global CRM team of other digital activations as email campaigns, setting up flows...

The role had both a global strategic perspective, while also including a more hands on managing approach regarding our execution of global channels and EMEA paid media.

In this role, I was in charge of developing and seting

global guidelines for both Social Media channels and Influencers.

I had to manage the global SoMe channels, to ensure growth and

The aim was to increase the visibility and awareness of the BABYZEN brand worldwide, by working closely with our distributors in over 80 countries.