À propos de Anita
Strategische Marketingführung & AI Powered Marketing Automation
Als Marketingstrategin mit 18+ Jahren Erfahrung unterstütze ich B2B-Unternehmen und KMUs als direkte Sparringpartnerin oder Fractional Marketing Partnerin. Ich verbinde strategisches Growth Marketing mit AI-Automation und baue skalierbare Demand- und Revenue-Systeme – mehr unter growthkit.consulting.
Schwerpunkte:
- Go-to-Market (ICP, Positionierung, Messaging)
- Demand Generation
- Agentic AI & Marketing Automation (GPT-Workflows, Automatisierung, Entscheidungslogiken)
- Funnel- & Revenue-Architektur
- Digitale Transformation für KMUs
Ich agiere als strategische Sparringspartnerin und implementiere Systeme, die planbar Wachstum erzeugen.
Strategic Growth & AI-Powered Demand Generation
18+ years in B2B marketing leadership. I help B2B companies and SMEs build AI-powered growth systems combining strategy, demand generation and automation - find more at growthkit.consulting.
Focus:
- GTM architecture
- Agentic AI workflows
- Marketing automation
- Revenue & funnel design
- Data-driven growth systems
Strategy first. AI as multiplier.
Allemand
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Berlin (jusqu’à 50 km)
Expériences
- GrowthKit ConsultingB2B Marketing Beratung auf AugenhöheCONSEIL & AUDITjanvier 2026 - Aujourd'hui (5 mois)Berlin, AllemagneKomplexe Produkte. Klare Pipeline. Ich helfe CEOs und Foundern, erklärungsbedürftige B2B-Produkte in skalierbare Demand Generation zu verwandeln — mit KI, nicht gegen sie. Mehr auf growthkit.consulting.Growth for complex B2B products — clearly structured and measurable.I help B2B teams set up demand generation, messaging and marketing decisions so they create measurable pipeline.
- GrowthKit ToolsFounder AI-enabled Revenue IntelligenceEDITION DE LOGICIELSdécembre 2025 - Aujourd'hui (6 mois)Berlin, GermanyGrowthKit is a Strategic Revenue Management System for CEOs and founders at B2B companies with 50–500 employees. It connects your growth strategy to pipeline execution using AI-powered compound intelligence — combining your CRM data, intent signals, and enrichment data with persistent memory of your business context.GrowthKit is hosted on Supabase in the EU (Frankfurt). Your data never leaves Europe. The AI processing runs through Anthropic Claude, which does not use your data for model training. We're GDPR-compliant by design. You own your data and can export or delete it at any time.growthkit.tools
- Software AGMarketing Director - Global Demand CenterEDITION DE LOGICIELSjanvier 2018 - mai 2025 (7 ans et 4 mois)Berlin, GermanyI own the global marketing strategy for one Business Unit at Sofware AG. In my global and strategic role I create ready-to-use and approved campaigns and internal program infrastructures for field execution. I plan and develop campaign frameworks and define release schedules to facilitate regional campaign executions and measure results.
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Formations
- Certification Communicating Data Through StorytellingMIT Sloan School of Management2022Certification Communicating Data Through Storytelling
- Master of ArtsUniversität Paderborn / University of Paderborn2006Master of Arts