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Anna KouznetsovaAK

Anna Kouznetsova

Supermalter

Consumer Insights Expert, Trend Analyst

600 €/jour
17 projets
Paris, FR
8-15 ans

Délai de réponse moyen : 1h

À propos de Anna

En partenariat avec des marques et des agences, je crée des rapports de tendances et apporte des recommandations stratégiques pour enrichir leur empreinte culturelle et renforcer leur présence sur les réseaux sociaux.
  • Français

    Capacité professionnelle complète

  • Anglais

    Capacité professionnelle complète

  • Allemand

    Bilingue ou natif

  • Russe

    Bilingue ou natif

En télétravail uniquement
Travaille majoritairement à distance

Expériences

  • Meltwater
    Insights Director
    janvier 2021 - janvier 2023 (2 ans)
    Paris, France
    • Managed a client portfolio of 10 global key players in luxury and sport industries
    • Oversaw a global team of 12 analysts, data scientists &research managers
    • Nurtured a future-forward approach to social media research within the team that prioritises cultural relevancy, storytelling and long-term thinking
    • Directly collaborated with decision makers in social insights, marketing & media teams to advise them on their social analytics approach and their social media presence
    • Designed and implemented custom-made methodologies that leveraged quantitative and qualitative research methods
    • Negotiated and handled research budgets up to 200.000€
  • LINKFLUENCE
    Senior Insights Manager
    janvier 2018 - janvier 2021 (3 ans)
    Paris, France
    • Conducted 50+Adhoc research studies in luxury fashion & beauty, as well as FMCG and automotive industries.
    • Successfully managed the a SaaS project for a premium German car brand that transformed into a global roll out across 10+ markets. Rebooted a brand equity project for a leading French luxury corporation involving 17 brands and 7 markets.
  • Gestalten
    Editor & Content Curator
    janvier 2016 - janvier 2018 (2 ans)
    Berlin, Germany
    • Editor of 13 books on design, travel &food featured in CNNStyle, Wired
    • Implemented editorial concepts from initial research to content curation and photo & text editing
    • Closely collaborated with the editor in chief and guest editors

Avis

5,0

sur 6 évaluations

L

Lizbeth

Sanofi CHC US

Avis laissé le 25.07.2024

Anna has experience with our categories/ brands, she was able to provide context and add “color” to the deliverable and presentation. I would consider working with Anna again on another project in the future.
G

Guilhem

CHC Healthcare group - CHC

Avis laissé le 06.10.2023

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Formations

  • Master communication, médias et industries créatives, cum laude
    SciencesPo, Paris
    2016

Compétences (10)

Catégories