Description

Senior / Fractional Marketing Leader | Demand Generation, ABM & GTM | B2B SaaS

I help B2B SaaS and tech companies turn marketing into a scalable revenue engine.

With 15+ years of experience, I support organizations at different stages of growth, from early structuring to scaling, by combining strategic vision with hands-on execution.

I work as a freelance:

•Fractional Head of Marketing

•Senior Marketing Manager

•Growth & demand generation lead on specific projects

My core areas of expertise include:

•Demand generation & lead generation

•Account-Based Marketing (ABM)

•Go-to-market strategy & positioning

•Marketing automation & CRM (HubSpot, Salesforce)

•Content strategy & inbound marketing

I operate in international environments and bring a strong focus on performance, pipeline generation, and measurable ROI.

At Kurmi Software, I generated over 1,700 MQLs through multi-channel digital campaigns and built a scalable inbound marketing engine.

At Insight, I led marketing initiatives generating up to €360K in ROI while contributing to a strategic brand repositioning.

I also co-founded a consulting initiative focused on helping B2B SaaS companies expand into the EMEA market through a partner-first approach.

I can step in both:

•to build marketing foundations from scratch

•or to optimize and scale existing setups

My goal: deliver fast, tangible business impact through marketing aligned with sales and growth objectives.

Available for projects in French as well

Remote / hybrid missions

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

GlexScale
Co-Founder & CMO
CONSEIL & AUDIT
janvier 2025 - Aujourd'hui (1 an et 5 mois)
Paris, France
months Role: Co-building the GTM foundation and leading marketing to drive demand generation & global clients' EMEA expansion.
▪ Define GTM roadmap, positioning, ICPs and vertical expansion strategy
Lead brand narrative and owned media ecosystem (website, content, social, PR, ABM programs)
▪ Drive ecosystem visibility through ambassadors, strategic partnerships and international industry events in India & Asia
▪ Design scalable client delivery and market-entry playbooks
▪ Establish performance framework and manage marketing budget
Stratégie Go-to-Market (GTM) B2B Marketing Strategy Inbound marketing Conception de plans marketing & communication CRM
Kurmi Software
Global Marketing Manager
EDITION DE LOGICIELS
janvier 2022 - janvier 2024 (2 ans)
Boulogne-Billancourt, France
Role: Raise 1500 MQLs/year, improve Kurmi Awareness and rebrand image on the market

2 years
▪ Directed website redesign and brand refresh (+35% traffic growth)
▪ Built inbound content engine and marketing automation (HubSpot migration)
▪ Defined editorial strategy and owned organic social roadmap (LinkedIn, thought leadership, reporting)
▪ Led PR strategy and media relations to strengthen brand authority
▪ Produced multi-format content (webinars, case studies, articles) aligned with pipeline objectives
▪ Executed demand generation campaigns (TechTarget, SEM, Google & LinkedIn Ads – 1,700 MQLs)
Génération de leads Marketing digital Inbound marketing CRM Social media
Insight Technology – IT Global System Integrator
Digital Marketing specialist
EDITION DE LOGICIELS
janvier 2016 - janvier 2022 (6 ans)
Vélizy-Villacoublay, France
Role: Change image on the market from an IT reseller to a Global System Integrator and generate 1000 leads
▪ Developed full digital strategy and managed €55K non-sponsored budget
▪ Led PR strategy and agency management (90 Tier 1 IT & Business publications/year)
▪ Built and scaled content engine: 12 webinars/year, 8 monthly assets (articles, videos, infographics, podcasts), 40 newsletters/year → +30% annual web traffic growth
▪ Generated 850 inbound leads and €360K ROI through content-driven campaigns
▪ Owned organic social strategy and reporting; launched executive social selling program ("Be Social")
▪ Managed €30K LinkedIn Ads budget → 545 leads, 33 projects, €100K ROI
▪ Delivered high-impact events & VIP programs → €125K ROI