Anne-Sophie Reinckens, CRM, marketing automation, CX consultant

Description

CRM expert with 10 years of experience gained in various sectors from a political campaign to a DAX-listed e-commerce giant.

I have founded a lead-generation platform and set up CRM strategies, processes, and tools from scratch in several companies.

I am passionate about delivering best in class customer experience through SaaS technologies and perfect usage of data.

I can act as external consultant, project manager or product owner depending on your needs.

Langues

Français
Bilingue ou natif
Allemand
Capacité professionnelle complète
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle complète

Préférences en matière de lieu de travail

Accepte de travailler sur site

München (jusqu’à 50 km)

Anne-Sophie Reinckens
CRM, marketing automation, CX consultant
CONSEIL & AUDIT
avril 2021 - Aujourd'hui (5 ans et 2 mois)
München, Allemagne
Strategies and operational implementation of
- CRM,
- Marketing automation,
- Customer experience,

Supporting selection of the appropriate SaaS software

Audit, cleaning, structuring and upgrading of customer data

CRM Digital Marketing marketing automation Salesforce Hubspot Zendesk Strategie Customer Service Customer Experience Customer Journey loyalty
Zooplus
Senior manager Community
E-COMMERCE
mai 2019 - juin 2020 (1 an et 2 mois)
München, Allemagne
- Business development role responsible for reshaping the zooplus community experience. With the goal of finding new revenue and loyalty streams, conceptualized a new community concept, looked for partnerships, and shaped the product.
Business Development
Zooplus
Compliance Manager
E-COMMERCE
mai 2018 - septembre 2018 (5 mois)
München, Allemagne
- Set up data-protection processes in collaboration with IT and Customer Care to answer customers’ GDPR rights.
- Reviewed data leakage risks among all marketing activities.
Project Management GDPR Internationales Projektmanagement

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Master of Science in Management
EDHEC Business School
2007