Anouk Mulko

In the digital department, my role is to manage the client service and the e-commerce website to drive business and increase awareness of the brand.

Enjoying working in an agile environment, I uncover insights through web analytics about customer behaviour on the website, I then turn these observations into actionable results designing and providing better online experiences.

The future will be driven by an omnichannel experience both online and offline with aligned shopping experience.

My day-to-day work includes paid search optimizations, SEO, E-merchandising (launch of new products, product grids enhancements), client services strategy, CRM, driving omnichannel mindsets with stores, launch of new features to enhance client experience and much more.