À propos de Arnaud
Independent consultant supporting leadership teams on brand strategy, positioning, portfolio architecture, innovation and go-to-market execution.
Focused on complex growth and transformation challenges for global brands, scale-ups and agencies, across international markets. Mainly working on:
• Brand strategy & positioning
• Go-to-Market strategy, launch orchestration & portfolio prioritization
• Senior advisory to Brand Directors, CMOs and founders
• Collaboration with strategy and creative agencies on high-stakes assignments
Anglais
Bilingue ou natif
Français
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- OWL ME UPStrategy & Marketing ConsultantCONSEIL & AUDITjanvier 2026 - Aujourd'hui (5 mois)FranceIndependent consultant supporting leadership teams on brand strategy, positioning, portfolio architecture, innovation and go-to-market execution.Focused on complex growth and transformation challenges for global brands, scale-ups and agencies, across international markets. Mainly working on:• Brand strategy & positioning• Go-to-Market strategy, launch orchestration & portfolio prioritization• Senior advisory to Brand Directors, CMOs and founders• Collaboration with strategy and creative agencies on high-stakes assignments
- PepsiCoSenior Global Strategy & Innovation ManagerAGROALIMENTAIREjanvier 2025 - Aujourd'hui (1 an et 5 mois)• Leading 2 top-priority global Snacks transformation initiatives• Designing future portfolio vision, brand positioning & innovation roadmap• Developing GTM strategies with key markets across North & Latin America, Europe & the Middle East• Driving cross-functional alignment and leading multiple strategy & creative agencies
- PepsiCoSenior Global Brand ManagerAGROALIMENTAIREjanvier 2020 - décembre 2024 (4 ans et 11 mois)New York, États-Unis• Defined multiple Global positionings, GTM strategies & International expansion plans (brands: PopCorners, SunChips,...)• Led global innovation projects incl. Lay's & Doritos extensions• Developed several communication platforms, media strategy & A&M modeling
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Formations
- Master & Bachelor in Business Management &NEOMA Business School2012Master & Bachelor in Business Management &