Arnaud Sebire

Vertical B2B SaaS — CRM purpose-built for the music sync & licensing industry

• • Customer-to-product loop: ran discovery with publishers, libraries and sync houses, then translated their real friction (briefs, clearances, splits, metadata) directly into product requirements and roadmap priorities.

• • Product direction: co-shaped a multi-product CRM suite (SMC, SMOH, Rockstar), turning a fragmented, spreadsheet-driven industry into structured data models.

• • Built market-sizing and financial models to validate the addressable market and guide product and go-to-market prioritisation.

Automation & systems studio for Southeast Asian businesses

• • Custom systems & automation: designed and shipped solutions on Notion, Airtable, Zapier, Make, HubSpot and QuickBooks, replacing broken back-office processes with maintainable products.

• • Owned scope, build and adoption end to end across cross-functional client projects.

• • 360° ownership: bridged CEO strategy and execution across product, HR, marketing and finance on a deeply technical ETL product.

• • Designed a company-wide KPI tracking system to surface gaps and drive continuous, data-driven improvement.