Ashley P.

For C40 Cities, I wrote the scripts for two climate storytelling videos, working closely with their internal content team and an external video agency. I adapted complex policy and sustainability briefs into compelling narratives tailored for a broad public audience, helping highlight the global impact of urban climate leadership.

I collaborated on Carbonable's content strategy during a key growth phase. I created Medium blog posts, website copy, and LinkedIn content that translated complex blockchain and carbon removal concepts, with a focus on real impact on biodiversity protection into clear, engaging language for a B2B audience. I also helped shape their brand voice and tone, ensuring consistency across investor decks, community updates, and explainers.

I prepared a B2B article in English for Jenji in the realm of digital marketing. The article describes different types of digital data management software for B2B users. Near the end of the article, I highlighted the expense reporting software developed by Jenji. This work required me to clearly communicate with the content manager to understand Jenji's content needs, research the digital tools that would be included in the article, use my storytelling skills to structure an article that is readable and informative, and my copywriting and marketing skills to implement a call to action that will drive results.