À propos de Ashwin
Ex-Entrepreneur | ESCP Graduate | Marketing and Sales Leader | Ex- Danone | Strategy | Fundraising
Bonjour
I am an ex-entrepreneur with global experience in commercial, marketing and product strategy. I have designed and led powerful and efficient GTMs in MENA. I have spent 10 years in consumer brands space working closely with e-commerce partners, driving digital marketing, online and offline sales and driving horizontal and vertical growth.
I can help you with the project that you are working on. Let's connect and discuss.
Anglais
Bilingue ou natif
Hindi
Bilingue ou natif
Français
Notions
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Urban Granny Pvt Ltd, (Start-up, FMCG)Head of Marketing and SalesE-COMMERCEjuin 2021 - octobre 2024 (3 ans et 4 mois)Gurugram, Haryana, IndiaConsumer brand start-up aimed at simplifying complex processes in Indian household kitchen through value-added food products• Co-founded and launched Urban Granny with the aim to simplify complex and time taking processes in an Indian household kitchen through value added food products• Developed a novel FMCG product end to end encompassing primary consumer research, testing, designing brand identity and scaling up to 7 SKUs• Enabled vendor tie-ups for manufacturing capability up to 5 tons per day, raw material sourcing, packaging and last mile logistics• Launched brand through digital and offline channels including D2C website, e-grocer platforms, modern retailers and e commerce marketplaces, acquiring 15K users in FY1, 25% repeat buyers and MRR of USD 6000• Maintained and operated a 56% gross margin and a 13% contribution margin for the brand portfolio with an average retailing price of $1.3• Established a strong digital presence, reaching 10M users on social media through collaborations, Google/Meta ads, competitions, and engaged in BTL activations for offline brand visibility and customer interactions• Engaged with over 50 angel investors and VCs and closed term sheet for USD 120,000 from angel investors for the unpriced round through CCPS instrument• Received positive connotation on the product idea from Antler, Elevation Capital, Titan Capital, 100X VC, Relentless Ventures and other VCs and angel investors• Earned recognition from Your Story Media India as Top 500 Challenger Brands of 2022 and received multiple other recognitions
- Agrocorp India Trade Services Pvt Ltd (MNC, FMCG/Commodities)Brand ManagerAGROALIMENTAIREdécembre 2019 - mai 2021 (1 an et 5 mois)Gurugram, Haryana, IndiaLargest legume and pulses trader globally, >USD10 billion turnover, based in Singapore making a footprint in the FMCG and consumer brands space• • Launched a new business stream by forward integration of existing high - volume supply chain for a traditional commodities trading business• • Built an operational ecosystem for 2 brands including inbound and outbound supply chain and warehousing capabilities across India and Singapore• • Designed brand identity, formulated and executed go-to-market strategy for Sansar,' a staples brand in India, and HerbYvore,' a sustainable food brand in Singapore• • Negotiated and deployed 56 general trade partners (retailers, distributors and CNF agents) in NCR and Mumbai area• • Increased brand's market share in modern trade from 1% to 7.5% in 3 months• • Led a team of 16 managers and executives while overseeing PnL and growth of the FMCG business• • Led ATL, BTL and promotional marketing campaigns• • Planned and managed direct and indirect purchases• • Prepared and presented fortnightly MIS to organisation leadership and chairman
- Green Orange Retail (Start-up, B2B/ConsumerFounderjuillet 2018 - septembre 2019 (1 an et 2 mois)Gurugram, Haryana, IndiaB2B Start-up aimed at simplifying high volume indirect purchases for SMEs and large corporates by providing visibility and discovery platform for buyers and sellers• • Founded Green Orange with aim to optimize B2B consumer durable sourcing for B2B transaction in consumer durables• • Acquired 120 buyers & 30 sellers on the Green Orange platform generating a revenue of USD75K in 9 months• • Facilitated and executed over 45 high volume transactions with an AOV of over $1600• • Reduced average buying value for high volume purchases for small business buyers by ~15% viz-a-vis previous year• • Helped sellers create a distributable e-catalogues for efficient reach and discovery of the sellers in the ecosystem
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Formations
- Master of Business AdministrationESCP Business School2025Master of Business Administration
- Certificate Course in Strategic Retail ManagementIndian School of Business2019Certificate Course in Strategic Retail Management