Aurélia Latour

Leading the development and launch of Lacoste's upcoming mobile e commerce app. *Defining the product vision and strategic roadmap. *Optimizing the user experience (UX/UI) for a seamless and engaging shopping journey. *Implementing omnichannel features to ensure a unified customer experience (using Salesforce). *Collaborating with tech, design, PMO and business teams to drive performance and innovation. *Tracking key metrics and continuously improving to maximize engagement and conversion. An ambitious project designed to deliver a premium mobile experience, true to the Lacoste brand.

PMO role in the redesign of a marketing application for a major franchise group, enabling local marketing management (communication banners, offline/ online campaigns, marketing kits, etc.). Project Coordination & Management Acting as the interface between internal teams (UX/UI, developers, project managers) and the client. Developing and tracking project schedules (Gantt) Organizing steering committees and preparing key deliverables (PPT, scenarios). Developing and standardizing processes (project management methodologies, processes, tools to ensure consistency and efficiency across the organization's projects) Training and support for Project Teams Performance monitoring and reporting Risk and Quality Management Overseeing Design & Development Ressource management : leading technical and creative teams (5 to 10 people). Defining key milestones and task allocation. Ensuring alignment among stakeholders for smooth project execution. A strategic mission aimed at enhancing the franchisee experience and delivering an efficient solution tailored to local marketing needs.

Lead the coordination and integration of a unified Business Social Selling platform for the Mexican, Portuguese, and Italian markets into a SAFE methodology, ensuring adaptation to each country's cultural and operational specificities. *Local needs analysis: assessed each market's unique requirements regarding payment methods, billing systems, sales representative recruitment and other processes to effectively customize the platform. *International Project Management: planned and supervised project phases, ensuring adherence to timelines and budgets, while maintaining seamless communication between local teams and headquarters. *Cross-Functional Team Coordination: Collaborated closely with IT, marketing, and training departments to ensure smooth and consistent platform implementation in each country. *Training and Support: Organized training sessions for end-users and established ongoing support to ensure optimal platform adoption. *Performance Monitoring: Established key performance indicators (KPIs) to measure platform effectiveness and proposed continuous improvements based on user feedback. *Improvement of UAT processes among all concerned teams