Aurelien Barreau

- Designed a creative business model tailored to my current professional situation, enabling company's operations with minimal intervention while driving robust profitability.

- Developed comprehensive product portfolio: masterminded brand inception and product development, and led full commercial strategy development (supplier negotiation, market analyses, Customer Insights, Pricing, marketing initiatives), resulting in successful multi-market penetration both online and offline.

Wasoko is a B2B Ecommerce platform and one of the fastest-growing companies in Africa, transforming access to essential goods and services by connecting small shops to the digital economyacross the continent. https://www.ft.com/africas-fastest-growing-companies

- Actively lead commercial operations including structuring and closing strategic partnerships locally and initiating International Direct Import

- Successfully launch Wasoko's Private Label generating high customer engagement and satisfaction while leading category sales performance with improved margins

- Significantly improved profitability across markets and categories by conducting product performance reviews focusing on mix optimization, improved negotiation and distribution cost reduction.

- Leadership guidance to Implement a demand forecasting model aiming at driving purchase to optimize company profitability through Integrated Procurement plan, helping team members to do bulk purchase, anticipate market price fluctuations through improved sourcing & supplier management and analytics.

- Actively developed procurement guidelines, policies and procedures and inventory inventory strategies with the Engineering team on automation and digital transformation opportunities for inventory.

- Built Private Label Department from Ground Up – Launched 1200 Products

- Multi-territory Holistic Management Approach – Led Category Expertise, Sourcing, P&L Oversight, and Marketing. Executed Promotional Activities.

- Pioneered Comprehensive Department Restructuring – Transitioned from Decentralized to Centralized Structure Across 16 Countries. Developed global and localized strategies to enhance Organizational Efficiency optimize Procurement and maximise Sales penetration and Profits.

- Crafted 5-Year Localization Strategy – Tailored Product Lines for Distinct Local Markets.

- Distinguished as a Member of the Top Talent Team at the Majid Al Futtaim Leadership Institute.