À propos de Aurore
15 ans d'expérience en stratégies de communication, brand content, influence que ce soit dans le secteur des cosmétiques ou bien plus récemment celui de la décoration d'intérieur: Puig, Shiseido, Chanel, Estée Lauder, Coty, La Prairie, Maisons du Monde.
Contribuer à développer l'image d'une marque/maison et identifier les opportunités et stratégies de communication sont mes principaux drivers.
Je recherche constamment comment apporter plus de valeur et de désirabilité à une marque, en engageant les bonnes communautés au sens large.
Créative, collaborative, proactive.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Maisons Du Monde FranceEuropean Brand Content, Influence, Partnerships and Social Media ManagerGRANDE DISTRIBUTIONseptembre 2019 - avril 2023 (3 ans et 7 mois)Paris, FranceManagement: 7 people- Define objectives, KPIs and digital communication strategy for the European market (storytelling, brand content, influence, events, digital partnerships, social media)- Develop the brand editorial plan to boost image and engagement (multiple content including in-house assets, influencers, brands and media partnerships, events)- Initiate and create brand content in collaboration with Artistic Direction (from storytelling to production)- Lead and structure the social media and influencers global and French plan (e-PR, content, events)- Integrate new tools and processes to speed-up internal processes (social listening, CMS, project management)- Oversee local plans (FR, UK, IT, SP, GE, BE) to ensure image consistency- Monitor the global budget
- PUIGInternational Digital Communication Manager - Prada, Valentino, Comme des Garçons FragrancesMODE & COSMÉTIQUESmai 2015 - août 2019 (4 ans et 3 mois)Paris, FranceManagement: 5 people- Defined the brands digital communication objectives, strategies, and action plans (brand content, social media, newsletters, digital and instore experiences, paid digital, influencers) in agreement with the Fashion Houses- Developed social content and storytelling in coordination with the Fashion Houses, and follow-up of the creative agencies- Created new digital/retail experiences through innovative technologies (virtual reality, fragrance profilers, interactive tools...)- Drove and coordinated the markets in their local activations, sustained their communication and business objectives- Defined the KPIs and optimize our activations accordingdly- Monitored the global digital communication budget
- Shiseido Group EMEAInternational Digital Brands ManagerMODE & COSMÉTIQUESjuillet 2014 - avril 2015 (9 mois)Paris, FranceMaternity cover for Issey Miyake and Narciso Rodriguez FragrancesManagement: 2 people- Elaborated the Global Digital Communication Strategies ( Paid & Owned- Brand Content) in collaboration with Offline Media, PR, and Digital PR departments- Monitored and supported the markets in their online media investments- Managed the French digital media budget- Developed brand content and digital activations consistent with the brands objectives- Lead the new Issey Miyake website and defined SEO guidelines- Reinforced the use of the web analytics learnings into the digital activations
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Formations
- Master of Business AdministrationSAINT JOHN'S UNIVERSITY, PETER J. TOBIN COLLEGE OF BUSINESS2008MBA, Marketing
- Digital Communication and Media/MultimediaMEC London2012Digital Communication and Media/Multimedia