Aurore Kervella

Defined and executed Heetch's data strategy, ensuring alignment with business, product, and engineering goals. Built and scaled a high-performing data team, including data analysts, data scientists, and data engineers. Designed and implemented a new data platform from scratch, including a modern data stack and optimized data model (Google Suite : BigQuery, Dataform, Vertex,...). Developed and maintained a scalable, reliable data infrastructure, improving efficiency and performance. Led initiatives to democratize data access, empowering teams with self-service BI tools (Looker, Amplitude). Drove experimentation in a dynamic marketplace environment, leveraging data insights to optimize supply-demand dynamics. Developed machine learning models and data-driven optimizations, enhancing marketplace efficiency, pricing strategies, and customer experience. Established strong data governance practices, ensuring compliance, security, and data quality.

Built vision, roadmap, narrative and Objective Key Results Recruited and managed 10 Data Scientists/Analysts; mentored new comers Managed Data Quality projects directly with Data Engineering Implemented Universal Control Group to measure the lift of Uber's Communications Co-authored the Data Science best practices and guidelines for the whole Data Science organization

Supported the central team with analyses such as RFM segmentation and client lifecycle studies, developed a CRM dashboard to monitor performance and loyalty programs, and enhanced productivity by optimizing and automating SAS programs.